Zandra Rhodes Fashion Show at the Westgate

Zandra Rhodes Fashion Show

Time for some incredible local Fashion news. Deena was styling hair this week for the truly fabulous and famous Dame Zandra Rhodes, who was hosting the 18th annual “Zandra Rhodes Fashion Show” at the Westgate Hotel in San Diego. Check out the wonderful video segment from Ashley Jacobs and our friends at CBS News 8. Zandra shows off one of her designs on the gorgeous Bejing model Gigi Xiang, and explains her motivation and inspiration for her designs. Deena, working together with her mom Vickie Lavanty did all the fantastic hair styles for the event.

CBS News 8 – San Diego, CA News Station – KFMB Channel 8

Be a Winner on Opening Day at the Hollywood Fashion Contest!

Del Mar Bing Crosby Season 2017 – Hollywood Fashion Contest

Get ready for the Fashion Event of the Fall on Wednesday, November 1st, Opening Day of the Del Mar Bing Crosby Season at Del Mar

Del Mar Bing Crosby Season 2017 – Hollywood Fashion Contest

Show off your hottest Hollywood Style & Glam by dressing up and entering the “Hollywood Fashion Contest“. Men, Women, Couples, Celebrity Look-A-Likes, Famous Movie Characters, you can all compete for more than $3,000 in cash & prizes just by dressing up and competing to be one of Hollywoods Best Dressed! Sign-up between at 11am and 1:30pm in Plaza de Mexico, located just inside the Stretch Run Admission gates.

Opening Day at Del Mar is always one of San Diego’s biggest parties, so don’t miss out. Everyone is invited to dress up and Shoot for the Stars! Lets party it up and show everyone your inner Hollywood Star! All entrants will receive two free admission passes to the Fall races. We can’t wait to see you.

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Studio Savvy’s Mane Event

Savvy Tip: Summer can be tough on everyone’s hair. Leave-in conditioner, like 7 Seconds by Unite, or One United by Redken (both available for purchase at Studio Savvy) will be your best friend this summer. Spray a little in your hair before lounging at the pool or bathing in the sun and throw your hair into a messy bun or a sleek side braid to keep those locks healthy and protected from damaging UV rays and salt or chlorine.

Summer is all about racing season in Del Mar and that means fashion! Here at Studio Savvy, nobody knows fashion better. In this month’s July issue of FINE Magazine, Deena Von Yokes alongside Amy Davis show off their interpretation of race day fashion at Roxana Foxx’s estate.

The hat contest, sponsored by Studio Savvy, and co-directed by Deena Von Yokes and Joe Cuviello is sure to be one of San Diego’s hottest summer events. For inspiration go pick up this month’s issue of FINE! We are so excited to see you all out there, and don’t forget to wear a smile, it’s always fashionable!

Studio Savvy’s not Horsin’ Around

Del Mar Race Track, Opening Day Hat Contest 2016


Del Mar Race Track, Opening Day Hat Contest 2016Opening Day at the Del Mar Race Track is just around the corner and Studio Savvy is here to help with all of your fashion needs! We have SO much fun being the sponsors for Opening Day—we love giving guidance when it comes to hair, make up, modeling, and anything fashion related!

Savvy Tip/Trick: Take your tousled hair and toss it into a low bun or build that braid into a beautiful updo and set a hat on top to finish off your look.

We at Studio Savvy are here to help you get race day ready hair, whether it be a cut, color, extensions or keratin, your Savvy Squad fashion experts will take care of you!

Studio Savvy will also be featuring hat collections from the amazingly talented and creative Carol Bader and Arturo Rios, available for purchase now!

We have fun and moderately priced hats available for purchase as well.

The Savvy Squad is so excited  for Opening Day and all the fashion festivities upon us, and we are more than ready and willing to help with any fashion inquiries you may have. So whether you are looking for a new and improved hair style, or are looking for a beautiful hat to complete your look, come visit your favorite Savvy Squad girls for all your Opening Day needs! We look forward to seeing you all out there!

Del Mar Opening Day, Stars & Stripes Fashion Contest, Interview on CW6 with Mariah and Deena Von Yokes of Studio Savvy Salon

 

Link: http://www.cw6sandiego.com/stars-stripes-fashion/

Stars & Stripes Fashion Contest - Del Mar Opening Day 2016, Produced by DMTC, Creative Director - Deena Von Yokes, Contest Director - Joe Cuviello

As you may know, this year, the fall Bing Crosby Season Opening Day is being held on Veterans Day, November 11th, 2016. In honor of our Veterans and our amazing country, we invite all fashion-minded guests to participate in the Stars & Stripes Fashion Contest! As sponsors of the Opening Day Fashion Contest, we at Studio Savvy have the lowdown on what our amazing judges will be looking for when choosing the winners, and we want to share our insider knowledge to help all you fashionistas show up in style!

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Savvy Scoop on Fall Opening Day 2016

pinup1It’s that time of year again, folks, the fall season Opening Day at the Del Mar Racetracks, and we at Studio Savvy want to invite all you lovely ladies and handsome men to come join us for another exciting day, full of fashion fun!

WHEN: November 11, 2016 starting at 11:30am

WHERE: Plaza De Mexico

Because Opening day is being held on Veterans’ Day this year, the Opening Day Fashion Contest, co-directed by Deena Von Yokes and Joe Cuviello, the themes will feature Red, White and Blue, Camouflage, and Pin Up style.  So even if your best color is red, or you want to add a bold Camo flare, don’t forget to top it off with some Pin Up sass!  Deena Von Yokes and the rest of the Glam Squad will be out at Plaza De Mexico, struttin’ their stuff along with all of their gorgeous models, so please, come out and flaunt your Freedom-inspired fits too!  We look forward to seeing you all out at another Opening Day at the Del Mar Racetracks!horseracing

Hair, Hats, Fashion, for The Del Mar Races

Be Ready for The Pacific Classic – Lookback to Opening Day Fashions

Del Mar Race Track, Opening Day Hat Contest 2016

Photo courtesy of Stunning Photography, stunning-photography.com, © 2016. All Rights Reserved.

This Saturday will be the Grade I, $1,000,000 Pacific Classic at Del Mar and for horse racing fans it should not disappoint. California Chrome will be facing off against 2 huge rivals, Beholder and Dortmund. These 3 horses have so much class and prestige they could make any horse racing fan gaze at them with total awe and amazement.

So now that you have decided you are going to the track on Saturday, you need to stop by the Salon on Friday and checkout our latests hats by Milliner Christine Moore and other designs. To remind you about the latest fashion trends, checkout our appearances on Chanel 8 News as a reminder of what is still fresh for the season.

Good luck with your wagers on Saturday. We know you will be looking your best, and if you need any last minute tips, send us a note or open a chat on Social Media. See you at the track everyone!

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Group shot of winners

Your fashion experts at Studio Savvy were back at it again for the 22nd annual Opening Day Hats Contest at Del Mar! More than 300 contestants entered the Hats Contest this year, with Andria Elam, from Best Fascinator category, winning the Bing Crosby Grand Prize.

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Theatrical Hat and Styling

2016 Del Mar Opening Day Hats Contest is coming…

Del Mar Opening Day Hats Contest

Let’s get this party started!

Friday, July 15th, we light this candle. If you have an idea for an Outrageous hat, or you are ready to knock everyone out with the Most Glamorous, Best Fascinator, amazing Best Flowers hat, or one of those Horse Racing, track inspired giddy-ups, then you need to JOIN THE HATS CONTEST and win some serious prizes!

Again this year Deena Von Yokes is the Creative Director for the Opening Day Hats Contest. Right there with her will be the bevy of beautiful models, spectacular hats and fashions that are sure to be stunners. The Studio Savvy Glam Squad will be the fillies charging to the finish to make all these looks complete with hair, make-up and styling directed by Deena. The hats are created by the extraordinary milliner, Christine A Moore. Remaining wardrobe is going to be by local fashion designer sensations, Olga Sanchez, Jemima Dutra, and TRE Boutique shop keep stylist, Sheree Vihon.

Whether you come to watch, or take home the Grand Prize, you are guaranteed to have a great time. Visit the Del Mar Thoroughbred Club web site for full details. We can’t wait to see you!
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Del Mar Opening Day Hats Contest – Enter to Win

The Spectacular Studio Savvy Pre-Race Day Trunk Show

Meg of MegN Photo and Deena Von Yokes of Studio Savvy Salon strike a pose at the recent Haute-2-Trot Fashion Show & Hat Contest benefit.

This Wednesday, July 13th from 11am to 7pm is the return of the Spectacular Studio Savvy Salon Trunk Show.

Delicious free food will be catered for your mid-day cravings, from noon to 3pm. And we will be pouring some cool crisp white for the entire event.

Come over to Studio Savvy in Rancho Santa Fe and choose from this seasons most Spectacular Hat Fashions of 2016.

We have gorgeous hats starting at just $35. We are selling famous pieces by nationally renowned, Official Breeders Cup Milliner, Christine A Moore.

Don’t miss it! Be sure to tell us about your race day outfit, get great fashion tips, and make this your best summer fashion and race track season yet.

Studio Savvy Salon is located at: 16081 San Dieguito Rd. Suite G3 Rancho Santa Fe, CA 92067
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FullSizeRenderThe Studio Savvy Glam Squad will be featured LIVE on CBS Channel 8 News with Ashley Jacobs TOMORROW MORNING, July 7th, at 5:40am and 6:40am.  We will be discussing everything you need to know to get ready for Opening Day, so set your cable boxes to Channel 8 to tune in!

Deena and Joe Cuviello will also be directing a fun little fashion hat contest with FINE Magazine at the Del Mar Plaza, tomorrow at 6pm, so come on out and sign up and join the fun!

The countdown to Opening Day is ON!  If you don’t already have your hat, don’t worry, we at Studio Savvy have got you covered.  Wednesday, July 13th, we will be hosting a trunk show here at Studio Savvy from noon to 7pm.  Come have a sip of bubbly, and find your hat for this year’s Opening Day!

In honor of Opening Day, we will also be running a SPECIAL from Tuesday, July 12th to Saturday, July 16th.  We are offering a complimentary Powerdose with any service!  A Powerdose treatment is one of the best things you can do for your hair this summer, so book now, as availability is limited!IMG_3484

TIP: The biggest question everyone asks themselves, do you get the dress or the hat first? Answer: It all depends on personal preference, but the trick is, bring either your hat or your dress, whichever you pick out first, with you when trying to pair the latter.

We are so excited to see all of you fabulous fashionistas out there at Opening Day on July 15th!  Until then, stay tuned on our blog, Facebook, Instagram and Twitter to see all the fashion fun we are getting into to prepare for the big day!

Go_RedGo Red For Women and the American Heart Association are inviting all women to unite to fight heart disease and stroke, which cause 1 in 3 deaths among women each year. You can join the cause by attending the 2016 San Diego Go Red For Women Luncheon on Friday, March 4th. The luncheon will be held at the Fairmont Grand Del Mar and will include a Health Expo from 10am-12pm followed by a luncheon from 12pm-2pm.

Most excitingly, the Go Red event will feature a fashion show from none other than, Dame Zandra Rhodes! Behind the scenes, our very own Deena Von Yokes and her mom, Vickie Lavanty, will be collaborating once again as a fierce mother-daughter team to create fabulous hair fashion for Zandra’s fashion show. Zandra’s Go Red designs will also be for sale! We know you don’t want to miss this special opportunity to not only give back, but also to experience the extraordinary artwork of Zandra Rhodes and our favorite mother-daughter hair fashion team. Tickets are being sold for $150 and tables are available for sale on the Go Red For Women Luncheon website. Here at Studio Savvy, we strongly believe in giving back to the community, in the best way we know how, sharing our passion for fashion and beauty, and we invite you to come see the exciting fashion looks on the catwalk!

Hollywood Fashions Opening Day & the 2015 Bing Crosby Fall Meet

Nikki Smith stopping all the men in their tracks is styled by Deena and Studio Savvy at 2015 Bing Crosby Opening Day at Del Mar

As you can tell from this great video from SJUTV, our Hollywood Fashions and Fashion Contest were again a big hit for the Fall race track meet at Del Mar. Our friends Joe Harper and Craig Dado give some nice information for all you race track and fashion fans out there. We love the track side tables. And dressing for the Turf Club is always fun. The track is a fantastic venue to show off your fashion style, whether it’s opening day or any other day of the racing meet. Their web site has all the deeds DMTC.com, and for those of you that want to know what that stands for… Del Mar Thoroughbred Club. Now it’s time to Dress Up and Head Out. We’ll see you there!


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Flash back to 2015’s Race Day Looks!

Studio Savvy’s Deena Von Yokes was race day fabulous as she took on being the creative director on Opening Day. Deena and milliner Christine A. Moore put into detail all the cutting edge fashion from head to toe for last years races and as director of the famous Hats Contest. Nothing says glamorous like a beautiful dress with a striking hat to complete your race day ready look. Check out all the fun they had with the news casters and get inspired for 2016 Opening Day, Friday July 16.

 

Twas the night before Bing Crosby Opening Day…

And all through the race track, not a creature was stirring, not even a horse. No, not even a horse, but at 3:30am Deena Von Yokes and the Studio Savvy Glam Squad were wide eyed and preparing for a full Opening Day Fashion Frenzy. Why? Because “Fashion Never Sleeps!“, especially with Studio Savvy!

Looking vintage, modern and more styled by Deena and Studio Savvy at 2015 Bing Crosby Opening Day at Del Mar

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Brides-To-Be > Get your free tickets to the Wedding Party Expo

SD Wedding Party Expo November 1st, 2015

With your Big Day being all so so so important to you, Studio Savvy is offering free tickets for you to come to the San Diego Wedding Party Expo.

The event is SUNDAY, November 1st, so act now!

Studio Savvy Salon will be at the show and pulling out all the stops to show you or anyone you know that is getting married how we can make your wedding more memorable than you ever imagined!

To get your free tickets, you will need to have them emailed to you. If you don’t already subscribe to our email list, then please call the Studio, give them your email address. And you MUST tell us that you need a copy of the most recent email regarding this Sunday’s Wedding Party Expo.

Studio Savvy is one of San Diego’s premier Salons for hair, make-up and styling. Deena Von Yokes leads her experienced wedding team to deliver you and your wedding party unique, elegantly fashionable, incredible styles for the beautiful memories you deserve.

Please come and see us at the expo November 1, 2015

Marriott Marquis San Diego – Marina Ballroom, South Tower
333 West Harbor DriveSan Diego, CA 92101

Know who’s in the 10 Best Dressed Awards for 2015?

10 Best Dressed Awards for 2015

Deena Von Yokes talented stylist's work at the Leonard Simpson 10 Best Dressed Awards 2014. And now an Honoree for the 2015 10 Best Dressed Awards.For the 8th year in a row Leonard Simpson’s Fashion Forward® is holding the annual 10 Best Dressed Awards Gala. The awards honor San Diego Philanthropists who dress everyday with the Gloves of Compassion and a Coat of Courage®. This is a special year, not only is this year’s proud benefactor “The Moyer Foundation“, it is also a tribute to 10 Best Dressed Co-Founder, Sally B. Thornton who sadly passed away this past June. We will be at the awards to honor Sally for all she has done. We will be watching the awards continue the tradition of raising funds and helping them put on another fantastical-theatrical fashion show.

Over the past few years Deena Von Yokes has been a contributor to the awards by contributing her styling talents to the production of the show, and having her team handle all the hair, make-up and costume styling for what is always an absolutely stunning show!

This year however is extra special, with a wonderful surprise for all of us. Read More

Adventures In London

Shooting in London at Zondra Rhodes Pent House

Check out all the fabulous fun stylists Deena Von Yokes, Kassidy Vaughan and photographer MegN. Photoraphy had while they took on London at the international hair show. They had an amazing time roaming the streets of Europe on this fashion quest. Deena and Kassidy are so excited to be back in the salon inspired and knowledgeable. Take a peak at more of there adventure on Instagram @studiosavvysalon
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Be a Fashion Super Star at Del Mar Opening Day!

BE A STAR ON OPENING DAY at the Hollywood Fashion Contest. Del Mar Thoroughbred Club, Studio Savvy Salon and Cuviello Agency bring you the Hollywood Fashion Contest at the Del Mar Races. Friday, October 29th in the Plaza de Mexico. See dmtc.com and StudioSavvySalon.com for more details.

Get ready for the Fashion Event of the Fall on Thursday, October 29th, Opening Day of the Bing Crosby Season at Del Mar

Show off your hottest NEW or OLD Hollywood Style & Glam by dressing up and entering the “Hollywood Fashion Contest“. Men, Women, Couples, Celebrity Look-A-Likes, Famous Movie Characters, you can all compete for more than $3,000 in cash & prizes just by dressing up and competing to be one of Hollywoods Best Dressed! Sign-up between at 11am and 1:30pm in Plaza de Mexico, located just inside the Stretch Run Admission gates.

Opening Day at Del Mar is always one of San Diego’s biggest parties, so don’t miss out. Everyone is invited to dress up. Be a stunning beauty and show off the latest fashions, be a true Hollywood Celebrity, a fabulous duo or anything Hollywood. Shoot for the Stars! Lets party it up and show everyone your inner Hollywood Star! All entrants will receive two free admission passes to the Fall races. We can’t wait to see you on Thursday the 29th.

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2015 FINE Amazing Lace Fashion Show

FINE Amazing Lace & Suit Fashion Show Cielo Village Rancho Santa Fe

The beat goes on for The Studio Savvy Glam Squad. We are happy to be collaborating with FINE Magazine by dressing some exclusive hair collections for the Amazing Lace Fashion Show. This event will spice up the season with exclusive designs and San Diego’s FINEST looks. Come see these tart, whimsical and seductive fashions.Are you ready for a extravagant evening full of fashion and food? FINE magazine is hosting their 3rd annual Amazing Lace & Suit Lingerie Fashion Show this Friday, September 25th.   We are only a couple days away! Last chance to buy tickets is Wednesday, September 23th at midnight! Models will be dressed in high end couture lingerie and suits from local San Diego Boutiques. Proceeds will go towards The B.I.A.N.C.A. non-profit organization helping children with autism.

Event will be from 6:00pm to 9:00pm at the Rancho Santa Fe Cielo Village.

Tickets are going fast so get your tickets HERE before they run out!  They will also be sold at the door before showtime for a higher price. Read More

High Fashion Hits San Diego

Art of fashion comittee in San DiegoThe Art of Fashion is just a few days away! It’s not to late to join all the fashion fun at the biggest fashion show event this Thursday September 17th 2015. All proceeds benefit The Country Friends Charities. This year with more than 60 charities involved, it will be bigger and better than ever!This show is a combination of art, fashion, love, creativity and most importantly, the gift of giving.  The Studio Savvy Glam Squad presented by Deena Von Yokes will be attending as part of the committee. The Collection will be a diverse mix of fall and winter designs thanks to the South Coast Plaza. It will also offer boutiques throughout the day including the latest trends in clothing, jewelry, handbags, eye wear and other fun accessories that are available for purchase.

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This exciting event will be held at   The Inn at Rancho Santa Fe    with Pat O’ Connor at the chair.

Starting at 10:00 am with Avant Affaire, Shop Boutiques, Champagne Sipping, and Sweet Petite Samples.

The day will begin at 11:30 am the Annual Fashion Show will hit the spotlight.

Come and join The Luncheon on the Lawn at 12:30 pm after the show.

End the day sweet with wine and dessert tasting at 2:00 pm.

 

DON’T MISS OUT! Tickets will sell out quick! Get yours before they sell out!

 

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Art Of Fashion 2015

Art of Fashion event Featured in the September edition of Ranch & Coast hair by Deena Von Yokes owner of Studio Savvy Salon located in Rancho Santa Fe

September edition for Ranch & CoastSeptember edition for Ranch & CoastThe Studio Savvy Glam Squad is at it again! Deena Von Yokes and Nikki Caswell had a fabulous time at the photo shoot for the September 2015 edition in Ranch & Coast magazine. It is always a pleasure collaborating hair and make up with many artist not just outside of the Studio Savvy Salon, but inside as well.

Hair styling done by Deena Von Yokes and make up by Nikki Caswell with their latest creation along with important info on the Art Of Fashion 2015 event. Deena is very proud to be apart of the Art of Fashion committee with some very powerful people as they make a difference through fashion. The Art of Fashion 2015 event is one of the biggest fashion shows of the year and contributes to 60 local charities.

The annual luncheon and runway show will take place on September 17th at The Rancho Santa Fe Inn. The runway show will feature the fall and winter collections of South Coast Plaza designers and retailers. It will also offer boutiques throughout the day including the latest trends in clothing, jewelry, handbags, eye wear and other fun accessories.

September Ranch & Coast edition hair by Deena Von YokesTickets are going fast. Be sure to get yours before they run out!

Studio Savvy Glam Squad Presents At UNITE


The Studio Savvy Glam Squad had a fabulous time collaborating with the amazing JodyLynn Photography and Cotch Diaz as they captured behind the scene footage at UNITE’s salon. The Studio Savvy team loved partnering up to show their retro, playful theme that they put together for the UNITE show case. Check out this fun demonstration video done by Jody Pinchin and the still photography done by Cotch Diaz. Keep us in mind for any of your future special events!

 

Are You Ready For The Pacific Classic?

Opening day wearing designer hat christine A. Moore

Del Mar Opening races with Christine A. Moore hat

The Studio Savvy Glam Squad is hosting a trunk show to help everyone get race day fabulous for the Pacific Classic this FRIDAY, AUGUST 21st! Famous hat designer Christine A. Moore will be here at the salon displaying her beautiful hats and ready to answer any hat fashion questions you may have. Our Studio Savvy Salon is OPEN FROM 9-8PM as HATS ARE AVAILABLE NOW. Both Deena and Christine will be here to share their fashion expertise so come join the fashion fun and pick out a fabulous hat to give you that perfect finishing touch to your look for the Del Mar Pacific Classic on Saturday, August 22nd.

We look forward to seeing you, and as always, we appreciate all your support!

Studio Savvy Salon

Studio Savvy Salon, Christine Moore Millinery and the Studio Savvy Glam Squad were all out in full regalia for all the TV interviews showing off Del Mar Race Track Opening Day Fashions for the masses. Watch all the interviews and see how we take Del Mar by storm! Interviews are with San Diego Television News shows on CW6, NBC7, CBS8, KUSI9, and ABC10.

Opening Day Fashion Interviews with CW6, NBC7, CBS8, KUSI9, and ABC10











Do You Have Your Look For The Pacific Classic?

Get ready, Get set, GLAM! Studio Savvy was on the look out for the five most stand out hats this opening day. Deena Von Yokes loves being a part of the fashion community and enjoyed being the creative and director of the Opening day hat contest. The Studio Savvy Glam Squad is always inspired to go above and beyond while putting a fresh spin on amazing trends. Nothing says race day ready like the spectacular sizzling hats and fabulous striking fashion! Take a look and get inspired for the up and coming Pacific Classic!

Available at studio Savvy Designer Christine Moore hats.

Deena & The Glam Squad take FINE Magazine

We are hats over heels for the latest issue of FINE Magazine! Not only did our Master Stylist and Fashion Guru, Deena, sit down for a personal interview, but our whole Studio Savvy team got to glam up the models in the “Front Runner Fashion” spread.

Deena sat down with writer Kelly Flowers to discuss her continuing role as co-director of the annual Opening Day Hats Contest at the Del Mar Racetrack, coming up on the 16th of July. As a lover of all things glamorous, a true fashionista at heart, a creative spirit with a keen eye for color, and of course, an avid member of the community, Deena is undoubtedly the perfect lady to oversee this event.

The contest is one of the most treasured and anticipated summertime traditions in Del Mar and Deena is ready to bring even more excitement and fun into this year’s playful competition. The event normally draws in hundreds of contestants and a huge crowd of anxious onlookers hoping to catch a glimpse of the year’s most wild creation. Whether you’re entering in the contest or just attending Opening Day, Deena has some advice for you: “This is the one day where you don’t want to blend in with the crowd. It’s a great opportunity to have crazy fashion fun and go big… Literally!”

Later in the magazine, Deena and the Glam Squad went down to the Racetrack to beautify the models featured in the segment, Front Runner Fashion. The hair and makeup looks we chose were classic. We didn’t want to overpower the avant-garde nature of the hats, but work with them. Loose curls and side braids complimented the hats and chic summer dresses perfectly—nothing too dressed-up, but manicured enough to match the sophistication of the Track.

As for the fashion, the bolder the better! Carla wore the “Queenie” hat by Christine A. Moore Millinery for Studio Savvy, which brought out the bright colors in her floral dress. April also sported one of our Christine A. Moore Millinery hats, the “Elsa.” The solid white hat with her coral shift dress looked effortlessly chic, especially since each piece had a bit of texture. We also loved some of the two-piece outfits, a welcomed and on-trend substitute for a typical sundress.

We are so thankful to have worked with FINE Magazine on this photo shoot and can’t wait for the glitz and glam of the race season to start! If you still need to pick out that perfect piece for Opening Day, join us at the Fashion Trifecta at the Del Mar Racetrack on Sunday, June 12th, from 12:00-4:00pm. Enter at the Solana Gate on Via De La Valle between Jimmy Durante and Coast Highway. There will be yummy bites and sips and tons of dresses, hats, and accessories to get you ready for the big day. See you there!

XO,

Deena and the Glam Squad

Front-Runner Fashion Photo Shoot for FINE Magazine

In case you haven’t noticed, at Studio Savvy Salon and our Glam Squad of creative masterminds, WE LOVE  the playful elegance, style and gorgeous fashions of the horse racing scene. We are so fortunate to be working with FINE Magazine on this wonderful photo shoot. Watch this video, share with friends, and get yourself in the mood for another fabulous fashion filled season at Del Mar!

Our Latest and Upcoming Fun Fashion Events

Ranch and Coast magazine cover for this summer featuring Studio Savvy helping with fashion, hair, and make up

Summer edition for the Ranch and Coast magazine

The Studio Savvy Glamsquad had such a fabulous fun time helping make this summers magazine cover for the Ranch and Coast magazine. It’s always a pleasure sharing bright ideas with a great crew of people. Check out the latest news in their July issue.

As we’re opening up the season don’t forget to mark your calenders for the Pre-Opening Day fashion trifecta event! It will be held on July 12th from 11:30am-3pm at the Del Mar Racetrack with drinks, food and spectacular options to complete your track fashion statement.  Come celebrate with the Studio Savvy team and pick your sizzling wow factor for opening day!

Opening Day will be held at the Del Mar Racetrack this July 16th. Express your creative side and sign up for the hat contest this Opening Day! Sign ups are at the Plaza De Mexico located inside the Stretch Run admission gates. Show off your Most Glamorous, Best Race Theme, Funniest/Most Outrageous, Best fascinator, and Floral hats this summer. We can’t wait to open up the summer this season at the tracks!

Studio Savvy Salon promoting Fashion, Fun and Sun on Opening Day at the Del Mar Race Track

Can you believe it’s almost here?!

See what all the buzz is about in our new video from Jody Lynn Photo & Video:

In just over a month the largest gathering of fashion fanatical hat couture and horse racing fans will be parading around the Del Mar Thoroughbred Clubs Famous “Opening Day Hats Contest”. Are you one of them? Do you have your hat all sorted out? What about your shoes? OMG, maybe it’s time for a new outfit! Studio Savvy Salon is here to do your hair, facial, and other fashion prep. Guess what, Studio Savvy has it all! Here is the plan:

  1. Make sure you have an appointment for hair cut, color, styling, make-up styling, facial wax, et al (and all).
  2. When you come for your appointment checkout our Selection and Sales of Gorgeous Opening Day Hats!
  3. For everything else, visit the Pre-Opening Day Fashion Trifecta on Sunday, July 12th at the Del Mar Race Track… a Fashion Show, Fashions for Sale, and Celebration! You have to come out and find EVERYTHING YOU NEED FOR OPENING DAY!

The race is on for Fashion Fun and the Del Mar Race Track! Just like Trevor says at the start of every race, “And away they go!”.

Pre-Opening Day Fashion Sale

Pre Race Celebratio at the Del Mar Thoroughbred Club

Fashion Sale!

Join the fashion fun this year at the Del Mar Racetrack! Glam up your style just before opening day at our pop up boutique. Come get race track ready with us Sunday July 12th and get inspired at our fashion event featuring all the hottest trends for the opening day dazzle!

Also, please keep in mind we will be selling hats at the Studio Savvy Salon from mid June to the end of July. We have hats from casual to very high end. Call us or visit us today!

The Glam Squad takes on Marketing Campaign Alii Sport

Studio Savvy's athletic wear photo shoot

The Studio Savvy Glam Squad is taking up more fun projects! They were ready for some “sporty fashion fun” (as stylist Deena Von Yokes would say) shooting with photographer Patrick Vaughan for Alii Sport athletic wear. Studio Savvy had a great time getting inspired creating new looks and having Jody of Jody Lynn Photo & Video behind the scenes to capture it all in this video.

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Styling Fabulous Summer Fashions for Photo & Video

Christianna Knutsen looks stunning in the light of a late afternoon photo shoot in a beautiful yellow print bikini and wrap.

Get Ready For SUMMER! And see how Deena and her Glam Squad get down with 2 Days, 2 Locations, 1 Photographer, 1 Videographer, 2 Models, 1 Super Fashion Stylist, the Glam Squad and all the crew which equals an incredible Swimwear and Summer Fashion Shoot. Deena Von Yokes, co-producing with Joe Cuviello assembled 2 teams to shoot over 16 outfits over 2 long days. The photo gallery shows camera phone photos captured by Deena in between styling, hair and prep for each photo and video session. Keep your eyes open for some of our images and videos to show up in advertising for the manufacturers and resellers of this gorgeous swimwear, sun glasses and loungewear coming soon. Enjoy!

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Expanding Our Knowledge

LA International Style Institute - Collaboration of art that translates into film or fashion

Once again, Master Stylist & Color Specialist Deena Von Yokes is expanding her fashion knowledge in a quest to bring another level of professional capabilities to Studio Savvy and Deena’s own skill set.

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Cover & Editorial Shoot for Ranch & Coast Magazine’s April Issue

Ranch & Coast Magazine April 2015 Spring Style Photo Shoot Cover

Deena Von Yokes and Eileen Haligowski styling model for Ranch & Coast magazineRanch & Coast is ready for spring! Last month, Stylist Deena Von Yokes and make-up artist Eileen Haligowski spent the afternoon working behind the scenes. Here they are making their beautiful model spring ready for her photo shoot on this months Ranch & Coast cover and feature editorial.

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The Glam Squad Is At It Again!

Kelly-Emberg-3

What Are We Up To?

Studio Savvy was very excited to be asked to work with Kelly Emberg and fellow celebrity super models Kim Alexis and Nancy Donahue. Hair stylist Deena Von Yokes and make up artist James Overstreet got these lady’s film ready in the pilot for their up and coming show. They had quite the pleasure working together with the film crew and staff members.  The Studio Savvy “Glam Squad” is always happy to show their passion and create some fun on the location. Nothing pleases the Savvy staff more than collaborating artistic ideas and great personalities all over San Diego. We would like to give a big thank you to all the members at this fun event! Come see what the Glam Squad is up to and book your appointment today.

(858) 793-1581

Ranch & Coast - A Return to Elegance in Racing, is a feature article with hair and make-up by Studio Savvy Salon. The article makes note of Studio Savvy Salon & Cuviello Agency bring back vintage fashions with the Del Mar Race Tracks, Opening Day Fashion Contest. Halston Heritage silk gown, 'Angie' heels, and black mirrored clutch from Halston Heritage at Fashion Valley with a Christine A. Moore Millinery 'Ponds' sinamay hat from Studio Savvy in Del Rayo Village.

Read this Feature Article in Ranch & Coast Magazine with fantastic Fashions for Opening Day at the inaugural Bing Crosby Season and the Opening Day Vintage Hollywood Fashion Contest.

Del Mar opens its gates for its inaugural fall Bing Crosby Season on Friday, November 7, and will feature The Opening Day Vintage Hollywood Fashion Contest, sponsored by Studio Savvy and Cuviello Agency. Contestants are invited to don their finest Hollywood-era attire and compete for more than $3,000 in cash and prizes. Guest judges include the Nubry sisters Britt Hackmann and Gretchen Hackmann, Kelly Emberg, Leonard Simpson, and Heather Lake. (www.dmtc.com/calendar/detail/fashion)

Access the Ranch & Coast digital issue here: http://ranchandcoast.uberflip.com/i/407239/43

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SD 6: RACING SEASON BEGINS AT THE DEL MAR FAIRGROUNDS

CW 6 Interviews Deena Von Yokes and various contestants and models for the opening day Vintage Hollywood Fashion Contest.

CW 6 interviews Deena Von Yokes of Studio Savvy Salon about the Opening Day fashion contest, and the opening day of the Bing Crosby Season. The fans fashion fun day started at 11 a.m. with our Vintage Hollywood Fashion Contest, a fall version of the hat contest on the first day of the regular summer season. The contest had $3,000 in prizes for most glamorous, best-dressed couple and best celebrity lookalike.

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NBC 7: Fall Season at Del Mar Races

Deena Von Yokes and the Studio Savvy Team is interviewed by NBC 7 News before the Vintage Hollywood Costume Contest and Opening Day at Del Mar.

Watch as NBC 7 announces the Del Mar races kick off of the inaugural fall season paying tribute to the track’s founder and Hollywood icon Bing Crosby. Deena and the Studio Savvy team show off some of the early morning fashions, before we all got back to work and kept preparing models for the rest of the morning interviews.

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Fox5 San Diego: Bing, Bling, and Beyond at Del Mar

Savvy Team at Fox5 San Diego Morning Show for Bing, Bling & Beyond to promote the Vintage Hollywood Fashion Contest and Opening Day of the Bing Crosby Season at Del Mar.

Here we are, Deena, Eileen, Brook and Victoria at Fox5 morning show doing our bit to promote the Vintage Hollywood Fashion Contest and the Opening Day of the Bing Crosby Season at the Del Mar Race Track. We’ve got the Bling ready for Bing and Opening Day!

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Studio Savvy styles for FINE Magazine’s November Feature: FINE Tuned Fashion

FINE Tuned Fashion. Magazine Cover. Feel the Beat of Fall Fashion. Hair Styling by Studio Savvy - Deena Von Yokes. Make-up by Eileen Haligowski.

We made the cover!

Deena Von Yokes and Eileen Haligowski did fabulous work for FINE magazine‘s, feature editorial “FINE Tuned Fashion” that just hit the stands.

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KUSI – What to wear on Opening Day with Studio Savvy

Preview of morning new segment on KUSI

On Thursday mornings KUSI news segment, Deena presents fashions for the Del Mar Bing Crosby Season typical of what would also look great for the Opening Day “Vintage Hollywood Fashion Contest”.

Models, Brooke in a glamorous version of a pin-up look, and Christiana with the pill top hair style looks amazing. Both are wearing Designer Dresses by Gladis Pleitez. Make-up is artfully done by Eileen Haligowski of Studio Savvy Salon and Mirror Mirror On The Wall Makeup

In case you cannot tell, Deena goes the extra mile to give credit to everyone around her, but don’t lose sight of those fantastic hairstyles that she masterfully creates, and her amazing fashion sense to orchestrate these looks.

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Be a Star on Opening Day

Be a Star on Opening Day at the Vintage Hollywood Fashion Contest

Get ready for one of the biggest theme parties & fashion contests ever to hit San Diego this November 7th, Opening Day of the Bing Crosby Season at Del Mar

Show off your hottest Hollywood Style & Glam by dressing up and entering the “Vintage Hollywood Fashion Contest“. Men, Women and Couples, you can all compete for more than $3,000 in cash & prizes just by dressing up and competing to be one of Hollywoods Best Dressed! Sign-up between at 11am and 1:30pm in Plaza de Mexico, located just inside the Stretch Run Admission gates.

Opening Day is always one of San Diego’s biggest parties, so don’t miss out. Everyone is invited to dress up. Be a stunning beauty from the 30’s & 40’s, a true Hollywood Celebrity, or a fabulous duo. So lets party it up and show everyone your inner Hollywood Star! All entrants will receive two free admission passes to the Fall races. We can’t wait to see you.

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Leonard Simpson’s 10 Best Dressed Awards 2014

Kelly Emberg of The Model Gardener, Meg Pasetta of Valentine Studios, and Master Stylist Deena Von Yokes of Studio Savvy Salon are on location to help bring in the donations for the Leonard Simpson 10 Best Dressed Awards, that is taking place on November 13th, 2014 that is benefitting "Dress for Success - San Diego"

THREE FASHION SUPERPOWER’S, ONE FASHION PHENOMENON!

A fashion Diva, Stylist and Photographer, use fashion prowess to benefit Women in Need.

September 22nd, 2014, San Diego, CA –  Fashion is a force that can change lives. Most people view fashion as an artistic expression. It’s more than that for three female fashion professionals, Kelly Emberg, Meg Pasetta and Deena Von Yokes. For these ladies, fashion is a way of life and a way to empower others, especially the disadvantaged.

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FINE Magazine’s Amazing Lace Fashion Show

FINE MAGAZINE LACE FASHION SHOW

Studio Savvy is teaming up with FINE magazine and other local businesses to sponsor the sexiest charity event of the year benefiting Bianca, raising money for Autism. We want to invite you to come check out the work of our fabulous Studio Savvy team, who will be styling the beautiful models before they strut the runway in the fashion show. The event is on September 20, 2014 from 5:00pm to 9:00pm in Del Mar at 15608 Via De Santa Fe. FINE Magazine’s Amazing Lace event will include the runway fashion show, food and drinks, live entertainment, shopping and auctions and more! So come join the food, fashion, and fun and check out the beautiful work of the Studio Savvy team–where fashion never sleeps! Make sure to stay tuned for more upcoming photos of the event!
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