Your Studio Savvy Tribe wants to keep you informed on why we are the best—besides the obvious reasons! 🙂 As many of you know, and for those of you who don’t, Deena has used the Framesi professional haircolor line for over 35 years, and she has introduced all of the stylists to the amazing world of Italian hair color as well. The Framesi founder believes that the hairdresser plays one of the most important roles in society because, when people feel beautiful, they present themselves with more confidence and are then more successful in their everyday endeavors. “Better Beauty = Confidence and Success.” Framesi offers a wide variety of the highest-quality permanent and demi-permanent haircolors on the market.
Every one of Framesi’s haircolor lines features a rich vegetable coconut oil cream base. A study by the Journal of Cosmetic Science proved (what Framesi has known for decades) that vegetable coconut oil protects the hair better than any other oil during chemical services. Coconut oil leaves the hair in superior condition, provides more resilience and shine, and protects the hair fiber resulting in less damage and minimal fadage. Framesi developers are the most conditioning developers ever created and every one of the developers features coconut and castor oils for maximum protection of the hair and scalp as well.
The original haircolor line from Framesi is called Framcolor Futura. This line, like all of the lines, features the vegetable coconut oil cream base but also has only 2% ammonia. The low 2% ammonia results in less fading and less damage, leaving the hair in superior condition. Futura covers the most resistant gray with incredible shine and cooler tonality.
The next line to emerge from the Framesi creators was Framcolor 2001. Fram 2001 features the same benefits of vegetable coconut oil cream base and low 2% ammonia like Futura, but it is continuously being updated to provide the latest, most up to date technology and color trends. Framcolor 2001 is the most technologically advanced color line in the world, and we have it! The 2001 series allows for more perfect, natural results and permits some of your more natural highlights to shine through.
Glamour is the newest permanent color line to emerge from Framesi. This line promises not only 100% gray coverage, but also ensures a uniform result from root to end without the risk of any color build up (which leaves the hair looking muddy and lifeless). Glamour protects the integrity of your hair as well, and with 49 different shades, including all of those vivid pure pigment “party colors”, it can tackle anyone’s hair care desires.
Eclectic is the demi-permanent color line from Framesi that sets the standard for all demis on the market. It is a 100% ammonia free, deposit-only, cream color. The vegetable coconut cream base along with conditioning silicone and castor oil, delivers superior condition and shine. Eclectic is great for people who: are sensitive to ammonia, have just begun getting gray or have little gray to cover, change their color often or do not want to make that commitment to permanent haircolor, and/or want fabulous shine. This demi-permanent haircolor also protects the hair up to 400 degrees of heat so it’s great for those of you who style your hair often!
Don’t worry blondies, we haven’t forgotten about you wonderful people who have given us our nickname as “The Blonde Salon.” One of the reasons we are able to create such beautiful, blonde heads of hair is because of the amazing bleach, DeColor B that Framesi provides us. DeColor B is one of the safest bleaches on the market. It conditions and protects the hair from damage, decolorizes evenly and the bluing agents refine unwanted warmth that is inevitable when lifting the hair.
As you can see, the Glam Squad at Studio Savvy is head over heels for every one of Framesi’s superior color lines and we want to get you excited about it too. We want to make sure that every guest who visits our salon receives the best treatment possible and for us, that all starts with the best color line out there!
Studio Savvy would also like to congratulate Deena and Desiree, once again, on their achievements of becoming pre-certified Framesi educators. This means that they are experts on all Framesi products. We are so proud! Studio Savvy is forever committed to continuing our stylists’ education in all aspects of the hair world so we are happy to say that each one of your stylists here will be given the opportunity to get certified as a Framesi educator in the near future as well.
That’s all of the schooling we have for now, we hope you enjoyed being hit with a little bit of hair color knowledge. One fashion tip before we say goodbye: Babylights and color melts are still on trend this season, so if you’re looking to shake it up a little bit with a new, fun, playful look, ask your Savvy stylist if any of these could be right for you. Until next time fashionistas, check us out on our website, Facebook, Twitter, and Instagram to stay up to date on all our Savvy Fashion adventures!