The Savvy Commitment

Most of us need a little guidance when it comes to that perfect blow out, so here are our Savvy Tips & Tricks to blow drying:

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Savvy Scoop

WE WORK AS A TEAM!!!

Dream Team group shot

BOOK NOW!  The holiday season is officially here, and so are all of those fun-filled holiday parties and family gatherings. Here at Studio Savvy, we only have a few available spots left for appointments, and we want to make sure everyone is looking their best this season!

For the last five years, Deena has worked very hard to train the Studio Savvy staff, making sure that every one of our girls is highly skilled and highly trained for your hair care needs. So even if you are unable to get in with Deena or your regular stylist, Deena has the upmost confidence that her Dream Team can, and will, take care of you during any service for your holiday needs! We pride ourselves on our ability to work so well as a team, and we want to show you all how much we appreciate each and every one of our clients, so let our tribe take care of you this holiday season!

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Stars & Stripes Fashion Contest - Del Mar Opening Day 2016, Produced by DMTC, Creative Director - Deena Von Yokes, Contest Director - Joe Cuviello

As you may know, this year, the fall Bing Crosby Season Opening Day is being held on Veterans Day, November 11th, 2016. In honor of our Veterans and our amazing country, we invite all fashion-minded guests to participate in the Stars & Stripes Fashion Contest! As sponsors of the Opening Day Fashion Contest, we at Studio Savvy have the lowdown on what our amazing judges will be looking for when choosing the winners, and we want to share our insider knowledge to help all you fashionistas show up in style!

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Savvy Scoop on Fall Opening Day 2016

pinup1It’s that time of year again, folks, the fall season Opening Day at the Del Mar Racetracks, and we at Studio Savvy want to invite all you lovely ladies and handsome men to come join us for another exciting day, full of fashion fun!

WHEN: November 11, 2016 starting at 11:30am

WHERE: Plaza De Mexico

Because Opening day is being held on Veterans’ Day this year, the Opening Day Fashion Contest, co-directed by Deena Von Yokes and Joe Cuviello, the themes will feature Red, White and Blue, Camouflage, and Pin Up style.  So even if your best color is red, or you want to add a bold Camo flare, don’t forget to top it off with some Pin Up sass!  Deena Von Yokes and the rest of the Glam Squad will be out at Plaza De Mexico, struttin’ their stuff along with all of their gorgeous models, so please, come out and flaunt your Freedom-inspired fits too!  We look forward to seeing you all out at another Opening Day at the Del Mar Racetracks!horseracing

We Have Good News!

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Fun. Funky. Colors.

Studio Savvy is so excited to announce that we are now carrying Pulp Riot hair color products. This color line features all of those fun, funky fashion colors that are all the rage right now. Pulp Riot allows us as artist to be creative painters and use your hair as the canvas!

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Do You Want to Know the Fashion Scoop?

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The holidays are coming up faster than we know it, and we at Studio Savvy want to make sure you are feeling and looking your best this holiday season. PLEASE make sure to book ahead because:

  • Our books are filling up fast for the upcoming holiday months
  • We want to make sure that you look fabulous for all of your special holiday events
  • Booking ahead allows us to help you get the best time(s) possible, that fit your schedule, for any service appointments you may need!

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Group shot of winners

Your fashion experts at Studio Savvy were back at it again for the 22nd annual Opening Day Hats Contest at Del Mar! More than 300 contestants entered the Hats Contest this year, with Andria Elam, from Best Fascinator category, winning the Bing Crosby Grand Prize.

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FullSizeRenderThe Studio Savvy Glam Squad will be featured LIVE on CBS Channel 8 News with Ashley Jacobs TOMORROW MORNING, July 7th, at 5:40am and 6:40am.  We will be discussing everything you need to know to get ready for Opening Day, so set your cable boxes to Channel 8 to tune in!

Deena and Joe Cuviello will also be directing a fun little fashion hat contest with FINE Magazine at the Del Mar Plaza, tomorrow at 6pm, so come on out and sign up and join the fun!

The countdown to Opening Day is ON!  If you don’t already have your hat, don’t worry, we at Studio Savvy have got you covered.  Wednesday, July 13th, we will be hosting a trunk show here at Studio Savvy from noon to 7pm.  Come have a sip of bubbly, and find your hat for this year’s Opening Day!

In honor of Opening Day, we will also be running a SPECIAL from Tuesday, July 12th to Saturday, July 16th.  We are offering a complimentary Powerdose with any service!  A Powerdose treatment is one of the best things you can do for your hair this summer, so book now, as availability is limited!IMG_3484

TIP: The biggest question everyone asks themselves, do you get the dress or the hat first? Answer: It all depends on personal preference, but the trick is, bring either your hat or your dress, whichever you pick out first, with you when trying to pair the latter.

We are so excited to see all of you fabulous fashionistas out there at Opening Day on July 15th!  Until then, stay tuned on our blog, Facebook, Instagram and Twitter to see all the fashion fun we are getting into to prepare for the big day!

image1Studio Savvy would like to invite you all to come out to Party for Ponies this Saturday, June 25th, at Ranch & Coast Plastic Surgery in Del Mar and we’ve got all the details:

What: Party For Ponies, a pre-Opening Day benefit presented by Ranch and Coast Plastic Surgery and Pebbles By The BeachFullSizeRender (4)

Where: 1431 Camino Del Mar

When: June 25th, 2016 from 5:30-9 pm

Attire: Turf Club—Opening Day hats and bow ties

TICKETS ARE LIMITED AND CAN BE PURCHASED AT Party For Ponies

This will be a night full of fashion, philanthropy, music, drinks, and MORE!  Part of the proceeds will be donated to “Saving America’s Mustangs,” a non-profit founded for the protection and preservation of wild horses.

image2This event will also feature a fashion show hosted by Pebbles By The Beach, and hair and makeup by your very own Glam Squad!

Don’t miss out on the fashion fun!! Please come out and join us, along with Ranch & Coast Plastic Surgery and Pebbles By The Beach! We look forward to seeing each and every one of you!

The best salon for Wedding Photos in San Diego

Fashion Styling, Hair and Make-up by Deena Von Yokes and Studio Savvy Salon. Photos courtesy of Susie Talman Photography.

weddingpic6Want your hair to stay all night at the next wedding/event you attend? We have some Savvy Tips for you:

  • up styles, whether it’s braiding, twisting, or knotting, should guarantee your style to last even through your best moves on the dance floor
  • styles hold best on day-old hair so keep in mind, it’s best to wash your hair the day before you get all dolled up to witness those “I Do’s”

Wedding season is upon us and we at Studio Savvy know how crazy the wedding whirlwinds can get but we are here to help! The best way to make things go smoothly on the Big Day is to book ahead. Trials are SO important to reassure the bride, and everyone in her life, that the hair and makeup are exactly as she wants so she can feel like the most beautiful woman in the world when all eyes are on her.  Make sure to book your favorite makeup artist and/or stylist(s) in advance! The Glam Squad at Studio Savvy has everything you could possibly need when it comes to feeling beautiful on your wedding day or at the next big event you attend; and we want to make sure that we can be prepared to make every woman feel beautiful on the Big Day!weddingpic8weddingpic4

Studio Savvy would also like to let you all know that we were voted FINE Magazine’s favorite North County San Diego Wedding Merchant in the beauty field.  A huge THANK YOU to each and every one of you who took the time to vote for us and make that possible!weddingpic3weddingpic7

Studio Savvy Giveaway!!

parlux-3800-hair-dryerNow that social media has taken over the world, Studio Savvy is trying to keep up with the times!  We wish we had the time to individually friend request each and every one of you but we don’t, so we have a little incentive for all you wonderful clients to please, please, please add us on Facebook and Instagram.  We will place the first 100 people who friend request us on Facebook and follow us on Instagram in a drawing.  Two lucky winners will receive a brand new Parlux blowdryer!  And the rest of the first 100 people will receive 10% off their product purchase the next time they’re in! You can find us on Facebook just by clicking the link, and on Instagram just search @deenasavvy. We look forward to becoming “friends” with all of you—or should we say better friends?!  Good luck to all who are entered in the drawing, we can’t wait to see who our winners are!

Savvy Tips and Tricks:Topknotbraid

  • Medium to Long Hair:

    • Top knots are all the rage right now
    • Throw it all up in and untucked bun, or just go halvsies with a half knot
    • Braids are here to stay, as a fun and safe way to spice it up. And we promise, you AND your hair will thanks us!
  • Products we love:

    • 7 Seconds Leave-in Conditioner
    • Smooth and Shine
    • Texturiza
    • Pearl Hair Shiner
  • Short hair:

    • Tousled, undone do’s are SO hot and SO easy
    • Defuse it, blow it, or just wash and gotousled2
  • Products can make or break it:

    • Boosta
    • Beach Day
    • Boing!
    • Second Day

COLOR THAT’S BEYOND FUN

The Hottest Shades in Color:

  • Blondes: Go lighter and brighter, especially around the face
  • Brunettes: Lighten the ends, while keeping the richness at the roots

All products mentioned above can be found here at Studio Savvy and your stylist will be more than happy to teach you how to use them. We would also love to answer any questions you may have about making your hair more wearable this summer!

NOTE: To all our valued clients, we would like to let you know that:
Deena will be leaving town for Costa Rica from May 12th to May 16th.  She will also be out of the salon from August 19th to August 22nd attending a wedding in New York.
In June, both Kassidy and Mariah will be in Italy from June 8th to June 18th.
Victoria is also going to be in Costa Rica from July 16th to July 23rd.
We would also like to remind everyone that Studio Savvy will be closed on July 15th, because the Glam Squad will be running the Opening Day Hat Contest at the Del Mar Racetracks!

We hope this forewarning gives everyone a chance to book appointments accordingly.  So don’t wait!  Book your appointments soon so you can make sure you can get in with your favorite stylist!

As always, and until next time, you can find us anytime on our blog, Facebook, Twitter, and Instagram!

Haute Color Coming Your Way!

Savvy Tip:  Adding a gloss over your color this summer can help to tone out and/or enhance colors in your hair; even better though, a gloss will add a lot of shine, as well as condition and protect the hair in the coming summer months!

As most of you know, Deena and Desiree merged the Studio Savvy tribe with the Framesi tribe by becoming certified educators; and with their return from certification, they brought home a bunch of Italian Style knowledge that we would like to share with you.  We are totally in love with the Glamour line from Framesi and here’s why:deena_desiree

 

  • 100% gray coverage with all shades

  • Ensures uniform result from roots to ends with no build up

  • Reduces damage and prevents color loss

  • Out performs all other competition in gray coverage, conditioning, shine, fadage and beautiful true to tone colors

  • Protects the integrity of the hair

  • Natural, vibrant results

 

Sure, it’s easy to see why anyone would want to use the Glamour color line when coloring hair, but the real reason why we love it so much:

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  • Glamour allows us stylists to be artists.

 

Too often in this industry, stylists can find themselves stuck in a mundane routine, doing the same kind of hair color day in and day out.  With Glamour, your Glam Squad gals are able to step out of that box and get creative with hair color.  Because Glamour offers true to tone bases and a number of vibrant colors as well as pure pigment colors, we are able to use your hair as a canvas, and Glamour as our palette to create beautiful works of walking art!framlogo

 

Whether you’re looking to dabble in those fun, funky “party” colors that are so in style right now, or you just want a richer, more vibrant, shiny color, there is something for everyone in the Glamour line.

 

So ask your stylist about Glamour the next time you visit Studio Savvy, who knows, it may be the best decision you’ve ever made!  Until next time fashionistas, check us out on our blog, Facebook, Twitter and Instagram!

FINE Deadline is Almost Here!

Actual Studio Savvy wedding clients

Actual Studio Savvy wedding client

Recently, Studio Savvy asked a little favor of all our wonderful clients to please take the time to visit FINE magazine’s website and vote for Studio Savvy Salon Services as one of your favorite San Diego Wedding Merchants.  The deadline is increasingly approaching and we are just sending out a friendly reminder to please, please go vote for your favorite salon, Studio Savvy of course, so we can win!! The questionnaire is multiple choice so it is much easier to just click the bubble next to our name and vote!  We hope the next time we see you we can call ourselves the champions, and all thanks to the support of our lovely fashionistas! As always, check us out on Facebook, Twitter, Instagram and our website!wedding3

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Savvy Summer Hair

SummerhairLooking forward to the warm, sunny weather that comes with summer, but dreading the dull, brittle, and even frizzy hair that comes along with it?  Never fear, Studio Savvy is here! And we’ve got some weapons in our arsenal that can help combat any hair problems you may encounter this summer.

Most of you know about the Powerdose treatments we offer here, but some of you may not, so we’ll break it down for all of you. The Powerdose features core-to-surface technology to target all areas of the hair strand, delivering deep-conditioning and shine. Protein molecules dive inside the hair and fill “potholes” to strengthen, while ceramides close the cuticle on the outside to smooth. This treatment offers instant repair, reconstructing and rehydrating fragile, lifeless hair making the hair look and feel soft, shiny and healthy for UP TO 8 weeks (depending on the condition of the existing hair).

Olaplex is another service we offer here at Studio Savvy, it is the only product of its kind and the entire beauty industry has been buzzing about it for a while now. Contrary to popular belief, Olaplex is NOT a conditioning treatment–conditioners are cosmetic, but Olaplex works internally to cross link bonds that have been broken. Olaplex offers both in-salon and at-home treatment options. It allows us to rebuild the strength, structure, and integrity of the hair. Olaplex will relink bonds that are broken during chemical services and immediately strengthen the hair—but it’s not just for people who have chemical services done, it can be used on any client. Olaplex is a great way to sustain the structure of the hair, leaving the hair feeling soft, manageable, and reducing breakage. The best part about it? Even if you stop using Olaplex, the disulfide link is permanent—bonds that have been created won’t break and then cause the hair to break!

The biggest weapon we have in our armory is the Global Keratin Smoothing treatment for all you curly, wavy, frizzy haired clients out there. GK penetrates the cuticle of the hair to improve texture, enhance manageability and reduce frizz. This treatment does not straighten the hair, it will not remove all of the natural curl but it does smooth out wave and curl while eliminating frizz, repairing damage, and delivering shine. Global Keratin penetrates the hair shaft delivering important conditioning and moisturizing benefits which in turn, improves softness and reduces friction, enabling hair to better withstand heat, making the hair less prone to breakage. One of our favorite parts about this treatment is that it reduces drying time, making the hair more manageable for you to style at home—or not! It allows you to air dry your hair, which is a great option for all of our busy lifestyles, and it lasts anywhere from 3-5 months!

We hope this bit of information has made you even more hopeful and excited for the upcoming summer months, and washed any worries away concerning the abuse your hair might take. Make sure to ask your stylist about any one of these treatments and what the right option is to get you summer ready! And as always, you can keep up on all of the Glam Squad’s fashion adventures on our blog, Facebook, Twitter and Instagram!

powerdoseolaplex-product-photokeratin_treatment

The Savvy Soup

go_red4The Studio Savvy Glam Squad has some good and bad news for you. We also have a request! First, the good news—the Go Red Luncheon and fashion show was a total success! We are so honored to have had the privilege to work with such a huge icon, Zandra Rhodes! We would also like to thank Susie Talman with Susie Talman Photography for all the amazing photos!

We would also like to inform you that Studio Savvy now has two Framesi certified educators in the house! Deena and Desiree passed their certifications this past weekend! We at Studio Savvy believe knowledge is power!go_red3

On a more solemn note, we have recently learned that Karin’s cancer has relapsed and at this time she is out indefinitely. We sincerely appreciate any and all thoughts and prayers being sent her way. We would also like to assure all of her clients that we are here to take care of their hair care needs while she is out.

Finally, we have a little favor to ask of you. The Glam Squad would love it if you would take the time to visit FINE magazine’s website and nominate Studio Savvy Salon Services as one of your favorite San Diego Wedding Merchants. If you have any questions as to how to fill out the nomination, please do not hesitate to email us or ask one of the girls at the front desk.

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As always fashionistas, stay tuned for our next post, and if you just can’t wait, you can keep up with our fashion adventures on our blog, Facebook, Twitter and Instagram!

How Does Team Studio Savvy Care About You?

SSGroup Here at Studio Savvy, our clients are our number one priority. We want to make sure that each and every one of you can get an appointment that works best for you and that every client leaves happy. On that note, Deena would like to let everyone know that although she sometimes is not available, she has a highly trained and competent group of girls who can take care of you when it works best for you.

Brooke, Victoria, and Mariah have trained under Deena for quite some time now. They are well educated on her techniques, formulas, and the ways in which she takes care of her clients. All three girls have attended many classes both inside the salon, and through outside educators on color, cutting, styling, etc. Deena is more than confident in her Three Amigas to take care of her clients that she is unable to take care of herself.

Deena also wants all of her clients to know that this is not, by any means, her way of “getting rid of” or “passing on” any of her clients. She wants you all to know that this is simply a way to accommodate everyone and make everyone happy. If, in the event that you are unable to get in with her for a tint touch-up, Brooke, Victoria, or Mariah can apply your color and then Deena can cut your hair. This is our best solution to scheduling everyone at their best convenience while still keeping Deena’s connection with each one of her clients. So please, the next time you call to schedule an appointment, if Deena is not available at the time you want, please keep Brooke, Victoria, or Mariah in mind to take care of your hair care needs!

Glam Squad Shines as Guest Artists at Paul Mitchell!

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Studio Savvy is ecstatic to share with all of you how wonderful our experience at Paul Mitchell the School San Diego was. And as promised, we have many pictures to share from our event. As guest artists, we were able to share our knowledge and our skills with these new and curious members of our hair world. Deena did a phenomenal job, not only at demonstrating and explaining a beautiful haircut on one of our own, Kyla, but also at leading the discussion in such a graceful yet very fun, inspirational manner. Kassidy was great in explaining her color application as well as touching on certain tips and tricks she recommends to any colorist in the business. Victoria and Brooke did an awesome job not only on the physical presentation of their up styles, but also in explaining their techniques in how to achieve a similar look, as well as interacting with the students and Deena and Kassidy to keep the presentation entertaining and educational. We are all so proud of each other and the hard work we have put into making this a great experience for the future professionals at Paul Mitchell, and for ourselves. Please, stay tuned for our next Glam Squad adventure!

PMToriModelPMBrookeMaddiePMKassJackie

Flash back to 2015’s Race Day Looks!

Studio Savvy’s Deena Von Yokes was race day fabulous as she took on being the creative director on Opening Day. Deena and milliner Christine A. Moore put into detail all the cutting edge fashion from head to toe for last years races and as director of the famous Hats Contest. Nothing says glamorous like a beautiful dress with a striking hat to complete your race day ready look. Check out all the fun they had with the news casters and get inspired for 2016 Opening Day, Friday July 16.

 

Twas the night before Bing Crosby Opening Day…

And all through the race track, not a creature was stirring, not even a horse. No, not even a horse, but at 3:30am Deena Von Yokes and the Studio Savvy Glam Squad were wide eyed and preparing for a full Opening Day Fashion Frenzy. Why? Because “Fashion Never Sleeps!“, especially with Studio Savvy!

Looking vintage, modern and more styled by Deena and Studio Savvy at 2015 Bing Crosby Opening Day at Del Mar

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2015 FINE Amazing Lace Fashion Show

FINE Amazing Lace & Suit Fashion Show Cielo Village Rancho Santa Fe

The beat goes on for The Studio Savvy Glam Squad. We are happy to be collaborating with FINE Magazine by dressing some exclusive hair collections for the Amazing Lace Fashion Show. This event will spice up the season with exclusive designs and San Diego’s FINEST looks. Come see these tart, whimsical and seductive fashions.Are you ready for a extravagant evening full of fashion and food? FINE magazine is hosting their 3rd annual Amazing Lace & Suit Lingerie Fashion Show this Friday, September 25th.   We are only a couple days away! Last chance to buy tickets is Wednesday, September 23th at midnight! Models will be dressed in high end couture lingerie and suits from local San Diego Boutiques. Proceeds will go towards The B.I.A.N.C.A. non-profit organization helping children with autism.

Event will be from 6:00pm to 9:00pm at the Rancho Santa Fe Cielo Village.

Tickets are going fast so get your tickets HERE before they run out!  They will also be sold at the door before showtime for a higher price. Read More

Do You Have Your Look For The Pacific Classic?

Get ready, Get set, GLAM! Studio Savvy was on the look out for the five most stand out hats this opening day. Deena Von Yokes loves being a part of the fashion community and enjoyed being the creative and director of the Opening day hat contest. The Studio Savvy Glam Squad is always inspired to go above and beyond while putting a fresh spin on amazing trends. Nothing says race day ready like the spectacular sizzling hats and fabulous striking fashion! Take a look and get inspired for the up and coming Pacific Classic!

Available at studio Savvy Designer Christine Moore hats.

Deena & The Glam Squad take FINE Magazine

We are hats over heels for the latest issue of FINE Magazine! Not only did our Master Stylist and Fashion Guru, Deena, sit down for a personal interview, but our whole Studio Savvy team got to glam up the models in the “Front Runner Fashion” spread.

Deena sat down with writer Kelly Flowers to discuss her continuing role as co-director of the annual Opening Day Hats Contest at the Del Mar Racetrack, coming up on the 16th of July. As a lover of all things glamorous, a true fashionista at heart, a creative spirit with a keen eye for color, and of course, an avid member of the community, Deena is undoubtedly the perfect lady to oversee this event.

The contest is one of the most treasured and anticipated summertime traditions in Del Mar and Deena is ready to bring even more excitement and fun into this year’s playful competition. The event normally draws in hundreds of contestants and a huge crowd of anxious onlookers hoping to catch a glimpse of the year’s most wild creation. Whether you’re entering in the contest or just attending Opening Day, Deena has some advice for you: “This is the one day where you don’t want to blend in with the crowd. It’s a great opportunity to have crazy fashion fun and go big… Literally!”

Later in the magazine, Deena and the Glam Squad went down to the Racetrack to beautify the models featured in the segment, Front Runner Fashion. The hair and makeup looks we chose were classic. We didn’t want to overpower the avant-garde nature of the hats, but work with them. Loose curls and side braids complimented the hats and chic summer dresses perfectly—nothing too dressed-up, but manicured enough to match the sophistication of the Track.

As for the fashion, the bolder the better! Carla wore the “Queenie” hat by Christine A. Moore Millinery for Studio Savvy, which brought out the bright colors in her floral dress. April also sported one of our Christine A. Moore Millinery hats, the “Elsa.” The solid white hat with her coral shift dress looked effortlessly chic, especially since each piece had a bit of texture. We also loved some of the two-piece outfits, a welcomed and on-trend substitute for a typical sundress.

We are so thankful to have worked with FINE Magazine on this photo shoot and can’t wait for the glitz and glam of the race season to start! If you still need to pick out that perfect piece for Opening Day, join us at the Fashion Trifecta at the Del Mar Racetrack on Sunday, June 12th, from 12:00-4:00pm. Enter at the Solana Gate on Via De La Valle between Jimmy Durante and Coast Highway. There will be yummy bites and sips and tons of dresses, hats, and accessories to get you ready for the big day. See you there!

XO,

Deena and the Glam Squad

The Glam Squad takes on Marketing Campaign Alii Sport

Studio Savvy's athletic wear photo shoot

The Studio Savvy Glam Squad is taking up more fun projects! They were ready for some “sporty fashion fun” (as stylist Deena Von Yokes would say) shooting with photographer Patrick Vaughan for Alii Sport athletic wear. Studio Savvy had a great time getting inspired creating new looks and having Jody of Jody Lynn Photo & Video behind the scenes to capture it all in this video.

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