Time for some incredible local Fashion news. Deena was styling hair this week for the truly fabulous and famous Dame Zandra Rhodes, who was hosting the 18th annual “Zandra Rhodes Fashion Show” at the Westgate Hotel in San Diego. Check out the wonderful video segment from Ashley Jacobs and our friends at CBS News 8. Zandra shows off one of her designs on the gorgeous Bejing model Gigi Xiang, and explains her motivation and inspiration for her designs. Deena, working together with her mom Vickie Lavanty did all the fantastic hair styles for the event.
Opening Day at the Del Mar Race Track is just around the corner and Studio Savvy is here to help with all of your fashion needs! We have SO much fun being the sponsors for Opening Day—we love giving guidance when it comes to hair, make up, modeling, and anything fashion related!
Savvy Tip/Trick: Take your tousled hair and toss it into a low bun or build that braid into a beautiful updo and set a hat on top to finish off your look.
We at Studio Savvy are here to help you get race day ready hair, whether it be a cut, color, extensions or keratin, your Savvy Squad fashion experts will take care of you!
Studio Savvy will also be featuring hat collections from the amazingly talented and creative Carol Bader and Arturo Rios, available for purchase now!
We have fun and moderately priced hats available for purchase as well.
The Savvy Squad is so excited for Opening Day and all the fashion festivities upon us, and we are more than ready and willing to help with any fashion inquiries you may have. So whether you are looking for a new and improved hair style, or are looking for a beautiful hat to complete your look, come visit your favorite Savvy Squad girls for all your Opening Day needs! We look forward to seeing you all out there!
The holidays are coming up faster than we know it, and we at Studio Savvy want to make sure you are feeling and looking your best this holiday season. PLEASE make sure to book ahead because:
- Our books are filling up fast for the upcoming holiday months
- We want to make sure that you look fabulous for all of your special holiday events
- Booking ahead allows us to help you get the best time(s) possible, that fit your schedule, for any service appointments you may need!
As most of you know, the color product we cherish and use inside the Studio Savvy Salon is Framesi. What you probably don’t know is, this October, Framesi is celebrating their 75th birthday at Disneyland Paris, AND, Deena will be attending! Framesi is one of the top color products on the market, and the only color line Deena has used in her salon for over 35 years.
Not only does Deena have the privilege of attending Framesi’s 75th birthday celebration in Paris, she will also be attending Fashion Week, as well as visiting the Sassoon Academy in London! Her mission for this trip: to gather more beauty knowledge and bring it back to you fashionistas here, which coincides with our commitment to Fashion is our Passion!
Savvy Tip: Humidity making you all frazzled? It could be dryness, humidity, or damage. Keep hair hydrated and strong with a weekly conditioning treatment. Smoothing a dab of Argan oil, or Framesi’s Stop Frizz serum (both available for purchase here at Studio Savvy), throughout midshaft and ends to work wonders!
For your information, Please make note: Deena will be in Europe and out of the salon from October 1st-October 12th. She will also be out of the salon from August 19th-22nd for a wedding in New York.
Brooke will be leaving for the East Coast in September and will be out of the salon September 9th-13th.
Your fashion experts at Studio Savvy were back at it again for the 22nd annual Opening Day Hats Contest at Del Mar! More than 300 contestants entered the Hats Contest this year, with Andria Elam, from Best Fascinator category, winning the Bing Crosby Grand Prize.
Let’s get this party started!
Friday, July 15th, we light this candle. If you have an idea for an Outrageous hat, or you are ready to knock everyone out with the Most Glamorous, Best Fascinator, amazing Best Flowers hat, or one of those Horse Racing, track inspired giddy-ups, then you need to JOIN THE HATS CONTEST and win some serious prizes!
Again this year Deena Von Yokes is the Creative Director for the Opening Day Hats Contest. Right there with her will be the bevy of beautiful models, spectacular hats and fashions that are sure to be stunners. The Studio Savvy Glam Squad will be the fillies charging to the finish to make all these looks complete with hair, make-up and styling directed by Deena. The hats are created by the extraordinary milliner, Christine A Moore. Remaining wardrobe is going to be by local fashion designer sensations, Olga Sanchez, Jemima Dutra, and TRE Boutique shop keep stylist, Sheree Vihon.
This Wednesday, July 13th from 11am to 7pm is the return of the Spectacular Studio Savvy Salon Trunk Show.
Delicious free food will be catered for your mid-day cravings, from noon to 3pm. And we will be pouring some cool crisp white for the entire event.
Come over to Studio Savvy in Rancho Santa Fe and choose from this seasons most Spectacular Hat Fashions of 2016.
We have gorgeous hats starting at just $35. We are selling famous pieces by nationally renowned, Official Breeders Cup Milliner, Christine A Moore.
Don’t miss it! Be sure to tell us about your race day outfit, get great fashion tips, and make this your best summer fashion and race track season yet.
Studio Savvy Salon is located at: 16081 San Dieguito Rd. Suite G3 Rancho Santa Fe, CA 92067
The Studio Savvy Glam Squad will be featured LIVE on CBS Channel 8 News with Ashley Jacobs TOMORROW MORNING, July 7th, at 5:40am and 6:40am. We will be discussing everything you need to know to get ready for Opening Day, so set your cable boxes to Channel 8 to tune in!
Deena and Joe Cuviello will also be directing a fun little fashion hat contest with FINE Magazine at the Del Mar Plaza, tomorrow at 6pm, so come on out and sign up and join the fun!
The countdown to Opening Day is ON! If you don’t already have your hat, don’t worry, we at Studio Savvy have got you covered. Wednesday, July 13th, we will be hosting a trunk show here at Studio Savvy from noon to 7pm. Come have a sip of bubbly, and find your hat for this year’s Opening Day!
In honor of Opening Day, we will also be running a SPECIAL from Tuesday, July 12th to Saturday, July 16th. We are offering a complimentary Powerdose with any service! A Powerdose treatment is one of the best things you can do for your hair this summer, so book now, as availability is limited!
TIP: The biggest question everyone asks themselves, do you get the dress or the hat first? Answer: It all depends on personal preference, but the trick is, bring either your hat or your dress, whichever you pick out first, with you when trying to pair the latter.
We are so excited to see all of you fabulous fashionistas out there at Opening Day on July 15th! Until then, stay tuned on our blog, Facebook, Instagram and Twitter to see all the fashion fun we are getting into to prepare for the big day!
Studio Savvy would like to invite you all to come out to Party for Ponies this Saturday, June 25th, at Ranch & Coast Plastic Surgery in Del Mar and we’ve got all the details:
What: Party For Ponies, a pre-Opening Day benefit presented by Ranch and Coast Plastic Surgery and Pebbles By The Beach
Where: 1431 Camino Del Mar
When: June 25th, 2016 from 5:30-9 pm
Attire: Turf Club—Opening Day hats and bow ties
TICKETS ARE LIMITED AND CAN BE PURCHASED AT Party For Ponies
This will be a night full of fashion, philanthropy, music, drinks, and MORE! Part of the proceeds will be donated to “Saving America’s Mustangs,” a non-profit founded for the protection and preservation of wild horses.
This event will also feature a fashion show hosted by Pebbles By The Beach, and hair and makeup by your very own Glam Squad!
Savvy Tip: Adding a gloss over your color this summer can help to tone out and/or enhance colors in your hair; even better though, a gloss will add a lot of shine, as well as condition and protect the hair in the coming summer months!
As most of you know, Deena and Desiree merged the Studio Savvy tribe with the Framesi tribe by becoming certified educators; and with their return from certification, they brought home a bunch of Italian Style knowledge that we would like to share with you. We are totally in love with the Glamour line from Framesi and here’s why:
100% gray coverage with all shades
Ensures uniform result from roots to ends with no build up
Reduces damage and prevents color loss
Out performs all other competition in gray coverage, conditioning, shine, fadage and beautiful true to tone colors
Protects the integrity of the hair
Natural, vibrant results
Sure, it’s easy to see why anyone would want to use the Glamour color line when coloring hair, but the real reason why we love it so much:
Glamour allows us stylists to be artists.
Too often in this industry, stylists can find themselves stuck in a mundane routine, doing the same kind of hair color day in and day out. With Glamour, your Glam Squad gals are able to step out of that box and get creative with hair color. Because Glamour offers true to tone bases and a number of vibrant colors as well as pure pigment colors, we are able to use your hair as a canvas, and Glamour as our palette to create beautiful works of walking art!
Whether you’re looking to dabble in those fun, funky “party” colors that are so in style right now, or you just want a richer, more vibrant, shiny color, there is something for everyone in the Glamour line.
So ask your stylist about Glamour the next time you visit Studio Savvy, who knows, it may be the best decision you’ve ever made! Until next time fashionistas, check us out on our blog, Facebook, Twitter and Instagram!
Your Studio Savvy Tribe wants to keep you informed on why we are the best—besides the obvious reasons! 🙂 As many of you know, and for those of you who don’t, Deena has used the Framesi professional haircolor line for over 35 years, and she has introduced all of the stylists to the amazing world of Italian hair color as well. The Framesi founder believes that the hairdresser plays one of the most important roles in society because, when people feel beautiful, they present themselves with more confidence and are then more successful in their everyday endeavors. “Better Beauty = Confidence and Success.” Framesi offers a wide variety of the highest-quality permanent and demi-permanent haircolors on the market.
Every one of Framesi’s haircolor lines features a rich vegetable coconut oil cream base. A study by the Journal of Cosmetic Science proved (what Framesi has known for decades) that vegetable coconut oil protects the hair better than any other oil during chemical services. Coconut oil leaves the hair in superior condition, provides more resilience and shine, and protects the hair fiber resulting in less damage and minimal fadage. Framesi developers are the most conditioning developers ever created and every one of the developers features coconut and castor oils for maximum protection of the hair and scalp as well.
The original haircolor line from Framesi is called Framcolor Futura. This line, like all of the lines, features the vegetable coconut oil cream base but also has only 2% ammonia. The low 2% ammonia results in less fading and less damage, leaving the hair in superior condition. Futura covers the most resistant gray with incredible shine and cooler tonality.
The next line to emerge from the Framesi creators was Framcolor 2001. Fram 2001 features the same benefits of vegetable coconut oil cream base and low 2% ammonia like Futura, but it is continuously being updated to provide the latest, most up to date technology and color trends. Framcolor 2001 is the most technologically advanced color line in the world, and we have it! The 2001 series allows for more perfect, natural results and permits some of your more natural highlights to shine through.
Glamour is the newest permanent color line to emerge from Framesi. This line promises not only 100% gray coverage, but also ensures a uniform result from root to end without the risk of any color build up (which leaves the hair looking muddy and lifeless). Glamour protects the integrity of your hair as well, and with 49 different shades, including all of those vivid pure pigment “party colors”, it can tackle anyone’s hair care desires.
Eclectic is the demi-permanent color line from Framesi that sets the standard for all demis on the market. It is a 100% ammonia free, deposit-only, cream color. The vegetable coconut cream base along with conditioning silicone and castor oil, delivers superior condition and shine. Eclectic is great for people who: are sensitive to ammonia, have just begun getting gray or have little gray to cover, change their color often or do not want to make that commitment to permanent haircolor, and/or want fabulous shine. This demi-permanent haircolor also protects the hair up to 400 degrees of heat so it’s great for those of you who style your hair often!
Don’t worry blondies, we haven’t forgotten about you wonderful people who have given us our nickname as “The Blonde Salon.” One of the reasons we are able to create such beautiful, blonde heads of hair is because of the amazing bleach, DeColor B that Framesi provides us. DeColor B is one of the safest bleaches on the market. It conditions and protects the hair from damage, decolorizes evenly and the bluing agents refine unwanted warmth that is inevitable when lifting the hair.
As you can see, the Glam Squad at Studio Savvy is head over heels for every one of Framesi’s superior color lines and we want to get you excited about it too. We want to make sure that every guest who visits our salon receives the best treatment possible and for us, that all starts with the best color line out there!
Studio Savvy would also like to congratulate Deena and Desiree, once again, on their achievements of becoming pre-certified Framesi educators. This means that they are experts on all Framesi products. We are so proud! Studio Savvy is forever committed to continuing our stylists’ education in all aspects of the hair world so we are happy to say that each one of your stylists here will be given the opportunity to get certified as a Framesi educator in the near future as well.
That’s all of the schooling we have for now, we hope you enjoyed being hit with a little bit of hair color knowledge. One fashion tip before we say goodbye: Babylights and color melts are still on trend this season, so if you’re looking to shake it up a little bit with a new, fun, playful look, ask your Savvy stylist if any of these could be right for you. Until next time fashionistas, check us out on our website, Facebook, Twitter, and Instagram to stay up to date on all our Savvy Fashion adventures!
The Studio Savvy Glam Squad has some good and bad news for you. We also have a request! First, the good news—the Go Red Luncheon and fashion show was a total success! We are so honored to have had the privilege to work with such a huge icon, Zandra Rhodes! We would also like to thank Susie Talman with Susie Talman Photography for all the amazing photos!
We would also like to inform you that Studio Savvy now has two Framesi certified educators in the house! Deena and Desiree passed their certifications this past weekend! We at Studio Savvy believe knowledge is power!
On a more solemn note, we have recently learned that Karin’s cancer has relapsed and at this time she is out indefinitely. We sincerely appreciate any and all thoughts and prayers being sent her way. We would also like to assure all of her clients that we are here to take care of their hair care needs while she is out.
Finally, we have a little favor to ask of you. The Glam Squad would love it if you would take the time to visit FINE magazine’s website and nominate Studio Savvy Salon Services as one of your favorite San Diego Wedding Merchants. If you have any questions as to how to fill out the nomination, please do not hesitate to email us or ask one of the girls at the front desk.
As always fashionistas, stay tuned for our next post, and if you just can’t wait, you can keep up with our fashion adventures on our blog, Facebook, Twitter and Instagram!
Go Red For Women and the American Heart Association are inviting all women to unite to fight heart disease and stroke, which cause 1 in 3 deaths among women each year. You can join the cause by attending the 2016 San Diego Go Red For Women Luncheon on Friday, March 4th. The luncheon will be held at the Fairmont Grand Del Mar and will include a Health Expo from 10am-12pm followed by a luncheon from 12pm-2pm.
Most excitingly, the Go Red event will feature a fashion show from none other than, Dame Zandra Rhodes! Behind the scenes, our very own Deena Von Yokes and her mom, Vickie Lavanty, will be collaborating once again as a fierce mother-daughter team to create fabulous hair fashion for Zandra’s fashion show. Zandra’s Go Red designs will also be for sale! We know you don’t want to miss this special opportunity to not only give back, but also to experience the extraordinary artwork of Zandra Rhodes and our favorite mother-daughter hair fashion team. Tickets are being sold for $150 and tables are available for sale on the Go Red For Women Luncheon website. Here at Studio Savvy, we strongly believe in giving back to the community, in the best way we know how, sharing our passion for fashion and beauty, and we invite you to come see the exciting fashion looks on the catwalk!
Studio Savvy’s Deena Von Yokes was race day fabulous as she took on being the creative director on Opening Day. Deena and milliner Christine A. Moore put into detail all the cutting edge fashion from head to toe for last years races and as director of the famous Hats Contest. Nothing says glamorous like a beautiful dress with a striking hat to complete your race day ready look. Check out all the fun they had with the news casters and get inspired for 2016 Opening Day, Friday July 16.
And all through the race track, not a creature was stirring, not even a horse. No, not even a horse, but at 3:30am Deena Von Yokes and the Studio Savvy Glam Squad were wide eyed and preparing for a full Opening Day Fashion Frenzy. Why? Because “Fashion Never Sleeps!“, especially with Studio Savvy!
For the 8th year in a row Leonard Simpson’s Fashion Forward® is holding the annual 10 Best Dressed Awards Gala. The awards honor San Diego Philanthropists who dress everyday with the Gloves of Compassion and a Coat of Courage®. This is a special year, not only is this year’s proud benefactor “The Moyer Foundation“, it is also a tribute to 10 Best Dressed Co-Founder, Sally B. Thornton who sadly passed away this past June. We will be at the awards to honor Sally for all she has done. We will be watching the awards continue the tradition of raising funds and helping them put on another fantastical-theatrical fashion show.
Over the past few years Deena Von Yokes has been a contributor to the awards by contributing her styling talents to the production of the show, and having her team handle all the hair, make-up and costume styling for what is always an absolutely stunning show!
This year however is extra special, with a wonderful surprise for all of us. Read More
The beat goes on for The Studio Savvy Glam Squad. We are happy to be collaborating with FINE Magazine by dressing some exclusive hair collections for the Amazing Lace Fashion Show. This event will spice up the season with exclusive designs and San Diego’s FINEST looks. Come see these tart, whimsical and seductive fashions.Are you ready for a extravagant evening full of fashion and food? FINE magazine is hosting their 3rd annual Amazing Lace & Suit Lingerie Fashion Show this Friday, September 25th. We are only a couple days away! Last chance to buy tickets is Wednesday, September 23th at midnight! Models will be dressed in high end couture lingerie and suits from local San Diego Boutiques. Proceeds will go towards The B.I.A.N.C.A. non-profit organization helping children with autism.
Event will be from 6:00pm to 9:00pm at the Rancho Santa Fe Cielo Village.
The Studio Savvy Glam Squad is at it again! Deena Von Yokes and Nikki Caswell had a fabulous time at the photo shoot for the September 2015 edition in Ranch & Coast magazine. It is always a pleasure collaborating hair and make up with many artist not just outside of the Studio Savvy Salon, but inside as well.
Hair styling done by Deena Von Yokes and make up by Nikki Caswell with their latest creation along with important info on the Art Of Fashion 2015 event. Deena is very proud to be apart of the Art of Fashion committee with some very powerful people as they make a difference through fashion. The Art of Fashion 2015 event is one of the biggest fashion shows of the year and contributes to 60 local charities.
The annual luncheon and runway show will take place on September 17th at The Rancho Santa Fe Inn. The runway show will feature the fall and winter collections of South Coast Plaza designers and retailers. It will also offer boutiques throughout the day including the latest trends in clothing, jewelry, handbags, eye wear and other fun accessories.
The Studio Savvy Glam Squad is hosting a trunk show to help everyone get race day fabulous for the Pacific Classic this FRIDAY, AUGUST 21st! Famous hat designer Christine A. Moore will be here at the salon displaying her beautiful hats and ready to answer any hat fashion questions you may have. Our Studio Savvy Salon is OPEN FROM 9-8PM as HATS ARE AVAILABLE NOW. Both Deena and Christine will be here to share their fashion expertise so come join the fashion fun and pick out a fabulous hat to give you that perfect finishing touch to your look for the Del Mar Pacific Classic on Saturday, August 22nd.
We look forward to seeing you, and as always, we appreciate all your support!
Studio Savvy Salon
Get ready, Get set, GLAM! Studio Savvy was on the look out for the five most stand out hats this opening day. Deena Von Yokes loves being a part of the fashion community and enjoyed being the creative and director of the Opening day hat contest. The Studio Savvy Glam Squad is always inspired to go above and beyond while putting a fresh spin on amazing trends. Nothing says race day ready like the spectacular sizzling hats and fabulous striking fashion! Take a look and get inspired for the up and coming Pacific Classic!
Available at studio Savvy Designer Christine Moore hats.
In case you haven’t noticed, at Studio Savvy Salon and our Glam Squad of creative masterminds, WE LOVE the playful elegance, style and gorgeous fashions of the horse racing scene. We are so fortunate to be working with FINE Magazine on this wonderful photo shoot. Watch this video, share with friends, and get yourself in the mood for another fabulous fashion filled season at Del Mar!
Join the fashion fun this year at the Del Mar Racetrack! Glam up your style just before opening day at our pop up boutique. Come get race track ready with us Sunday July 12th and get inspired at our fashion event featuring all the hottest trends for the opening day dazzle!
Read this Feature Article in Ranch & Coast Magazine with fantastic Fashions for Opening Day at the inaugural Bing Crosby Season and the Opening Day Vintage Hollywood Fashion Contest.
Del Mar opens its gates for its inaugural fall Bing Crosby Season on Friday, November 7, and will feature The Opening Day Vintage Hollywood Fashion Contest, sponsored by Studio Savvy and Cuviello Agency. Contestants are invited to don their finest Hollywood-era attire and compete for more than $3,000 in cash and prizes. Guest judges include the Nubry sisters Britt Hackmann and Gretchen Hackmann, Kelly Emberg, Leonard Simpson, and Heather Lake. (www.dmtc.com/calendar/detail/fashion)
Access the Ranch & Coast digital issue here: http://ranchandcoast.uberflip.com/i/407239/43
Here we are, Deena, Eileen, Brook and Victoria at Fox5 morning show doing our bit to promote the Vintage Hollywood Fashion Contest and the Opening Day of the Bing Crosby Season at the Del Mar Race Track. We’ve got the Bling ready for Bing and Opening Day!
THREE FASHION SUPERPOWER’S, ONE FASHION PHENOMENON!
A fashion Diva, Stylist and Photographer, use fashion prowess to benefit Women in Need.
September 22nd, 2014, San Diego, CA – Fashion is a force that can change lives. Most people view fashion as an artistic expression. It’s more than that for three female fashion professionals, Kelly Emberg, Meg Pasetta and Deena Von Yokes. For these ladies, fashion is a way of life and a way to empower others, especially the disadvantaged.
Join us the Art of Fashion 2014 benefit to Country Friends. The event is happening September 18th, 2014, starting at 10am at the Inn at Ranch Santa Fe. Check the web site for details: http://www.thecountryfriends.org/art-fashion-2014/
While you are there, talk to Deena of Studio Savvy Salon or Jody of Jody Lynn Photography about scheduling your own Diva photo shoot. The Diva Package Photo Shoot lasts 2 hours, 3 looks, hair, make-up, wardrobe stylist. Show your inner Diva! Call to make an appointment: 858-945-7596
FOR IMMEDIATE RELEASE
Do You Want The Perfect Hat For Opening Day?
July 12th, 2014, Ranch Santa Fe, CA – Don’t let the coastal low clouds of the past few mornings fool you. You will definitely need a stunning lid this sunny summer season, and especially for the 2014 Del Mar Thoroughbred Club’s smashing party of horse racing and regalia on Opening Day in Del Mar. The ocean temps are up, and so is the fervor of all the fashion lovers in town. There is no better opportunity to find yourself a new topper for your favorite and new outfits than the “Studio Savvy Designer Hats Trunk Show” on Tuesday and Wednesday, July 15th & 16th at Studio Savvy Salon in Rancho Santa Fe. Located just 5 miles East of the seaside Del Mar Race Track, Studio Savvy Salon is hosting this incredible storefront sale of the best and most beautiful hats you can find anywhere. For a map to Studio Savvy Salon at 16081 San Dieguito Road in Rancho Santa Fe, visit http://www.studiosavvysalon.com/location/
HIGH FASHION PHOTO SHOOT – CONCEPT AND STYLED BY DEENA VON YOKES OF STUDIO SAVVY.
HAIR – DEENA VON YOKES OF STUDIO SAVVY
MAKE UP – EILEEN HALIGOWSKI OF STUDIO SAVVY
CLOTHING – TRE BOUTIQUE
JEWELRY – SWEET BLING
LOCATION – LE DIMORA INTERIOR FURNISHINGS
PHOTOGRAPHY – VALENTINE STUDIOS