Get ready for the Fashion Event of the Fall on Wednesday, November 1st, Opening Day of the Del Mar Bing Crosby Season at Del Mar
Show off your hottest Hollywood Style & Glam by dressing up and entering the “Hollywood Fashion Contest“. Men, Women, Couples, Celebrity Look-A-Likes, Famous Movie Characters, you can all compete for more than $3,000 in cash & prizes just by dressing up and competing to be one of Hollywoods Best Dressed! Sign-up between at 11am and 1:30pm in Plaza de Mexico, located just inside the Stretch Run Admission gates.
Opening Day at Del Mar is always one of San Diego’s biggest parties, so don’t miss out. Everyone is invited to dress up and Shoot for the Stars! Lets party it up and show everyone your inner Hollywood Star! All entrants will receive two free admission passes to the Fall races. We can’t wait to see you.
Savvy Tip: TIME IS RUNNING OUT! Book online before this Wednesday to get Race Day Ready! Your Savvy Squad is here to help you with all things hair: color, cuts, keratin treatments, extensions, styles. So book now!!
With so much exposure to fashion inspiration on social media these days, it can be hard to know where to start when it comes to picking your outfit for opening day. In the July issue of Rancho Santa Fe Connector, fashion guru, Deena Von Yokes and the extremely talented fashion coordinator/stylist, Amy Davis, explain their take on what to expect and what to wear when it comes to opening day at the Del Mar Racetracks.
Deena and Amy’s top five tips:
- Think head to toe to create a complete look.
- Pick the dress first then top it with a hat
- Wear shoes that are comfortable and cute for what will turn out to be a very long day
- Don’t forget to a pack a refresher kit. Sunscreen, touchup makeup and more.
- Don’t forget to wear a smile, it’s always fashionable.
Check out the full article on everything you need to know about getting race day ready in this month’s issue of Rancho Santa Fe Connector! We look forward to seeing all you beautiful people out at Opening Day in Del Mar!
Savvy Tip: Summer can be tough on everyone’s hair. Leave-in conditioner, like 7 Seconds by Unite, or One United by Redken (both available for purchase at Studio Savvy) will be your best friend this summer. Spray a little in your hair before lounging at the pool or bathing in the sun and throw your hair into a messy bun or a sleek side braid to keep those locks healthy and protected from damaging UV rays and salt or chlorine.
Summer is all about racing season in Del Mar and that means fashion! Here at Studio Savvy, nobody knows fashion better. In this month’s July issue of FINE Magazine, Deena Von Yokes alongside Amy Davis show off their interpretation of race day fashion at Roxana Foxx’s estate.
The hat contest, sponsored by Studio Savvy, and co-directed by Deena Von Yokes and Joe Cuviello is sure to be one of San Diego’s hottest summer events. For inspiration go pick up this month’s issue of FINE! We are so excited to see you all out there, and don’t forget to wear a smile, it’s always fashionable!
WE WORK AS A TEAM!!!
BOOK NOW! The holiday season is officially here, and so are all of those fun-filled holiday parties and family gatherings. Here at Studio Savvy, we only have a few available spots left for appointments, and we want to make sure everyone is looking their best this season!
For the last five years, Deena has worked very hard to train the Studio Savvy staff, making sure that every one of our girls is highly skilled and highly trained for your hair care needs. So even if you are unable to get in with Deena or your regular stylist, Deena has the upmost confidence that her Dream Team can, and will, take care of you during any service for your holiday needs! We pride ourselves on our ability to work so well as a team, and we want to show you all how much we appreciate each and every one of our clients, so let our tribe take care of you this holiday season!
As you may know, this year, the fall Bing Crosby Season Opening Day is being held on Veterans Day, November 11th, 2016. In honor of our Veterans and our amazing country, we invite all fashion-minded guests to participate in the Stars & Stripes Fashion Contest! As sponsors of the Opening Day Fashion Contest, we at Studio Savvy have the lowdown on what our amazing judges will be looking for when choosing the winners, and we want to share our insider knowledge to help all you fashionistas show up in style!
It’s that time of year again, folks, the fall season Opening Day at the Del Mar Racetracks, and we at Studio Savvy want to invite all you lovely ladies and handsome men to come join us for another exciting day, full of fashion fun!
WHEN: November 11, 2016 starting at 11:30am
WHERE: Plaza De Mexico
Because Opening day is being held on Veterans’ Day this year, the Opening Day Fashion Contest, co-directed by Deena Von Yokes and Joe Cuviello, the themes will feature Red, White and Blue, Camouflage, and Pin Up style. So even if your best color is red, or you want to add a bold Camo flare, don’t forget to top it off with some Pin Up sass! Deena Von Yokes and the rest of the Glam Squad will be out at Plaza De Mexico, struttin’ their stuff along with all of their gorgeous models, so please, come out and flaunt your Freedom-inspired fits too! We look forward to seeing you all out at another Opening Day at the Del Mar Racetracks!
This Saturday will be the Grade I, $1,000,000 Pacific Classic at Del Mar and for horse racing fans it should not disappoint. California Chrome will be facing off against 2 huge rivals, Beholder and Dortmund. These 3 horses have so much class and prestige they could make any horse racing fan gaze at them with total awe and amazement.
So now that you have decided you are going to the track on Saturday, you need to stop by the Salon on Friday and checkout our latests hats by Milliner Christine Moore and other designs. To remind you about the latest fashion trends, checkout our appearances on Chanel 8 News as a reminder of what is still fresh for the season.
Good luck with your wagers on Saturday. We know you will be looking your best, and if you need any last minute tips, send us a note or open a chat on Social Media. See you at the track everyone!
Your fashion experts at Studio Savvy were back at it again for the 22nd annual Opening Day Hats Contest at Del Mar! More than 300 contestants entered the Hats Contest this year, with Andria Elam, from Best Fascinator category, winning the Bing Crosby Grand Prize.
Let’s get this party started!
Friday, July 15th, we light this candle. If you have an idea for an Outrageous hat, or you are ready to knock everyone out with the Most Glamorous, Best Fascinator, amazing Best Flowers hat, or one of those Horse Racing, track inspired giddy-ups, then you need to JOIN THE HATS CONTEST and win some serious prizes!
Again this year Deena Von Yokes is the Creative Director for the Opening Day Hats Contest. Right there with her will be the bevy of beautiful models, spectacular hats and fashions that are sure to be stunners. The Studio Savvy Glam Squad will be the fillies charging to the finish to make all these looks complete with hair, make-up and styling directed by Deena. The hats are created by the extraordinary milliner, Christine A Moore. Remaining wardrobe is going to be by local fashion designer sensations, Olga Sanchez, Jemima Dutra, and TRE Boutique shop keep stylist, Sheree Vihon.
This Wednesday, July 13th from 11am to 7pm is the return of the Spectacular Studio Savvy Salon Trunk Show.
Delicious free food will be catered for your mid-day cravings, from noon to 3pm. And we will be pouring some cool crisp white for the entire event.
Come over to Studio Savvy in Rancho Santa Fe and choose from this seasons most Spectacular Hat Fashions of 2016.
We have gorgeous hats starting at just $35. We are selling famous pieces by nationally renowned, Official Breeders Cup Milliner, Christine A Moore.
Don’t miss it! Be sure to tell us about your race day outfit, get great fashion tips, and make this your best summer fashion and race track season yet.
Studio Savvy Salon is located at: 16081 San Dieguito Rd. Suite G3 Rancho Santa Fe, CA 92067
The Studio Savvy Glam Squad will be featured LIVE on CBS Channel 8 News with Ashley Jacobs TOMORROW MORNING, July 7th, at 5:40am and 6:40am. We will be discussing everything you need to know to get ready for Opening Day, so set your cable boxes to Channel 8 to tune in!
Deena and Joe Cuviello will also be directing a fun little fashion hat contest with FINE Magazine at the Del Mar Plaza, tomorrow at 6pm, so come on out and sign up and join the fun!
The countdown to Opening Day is ON! If you don’t already have your hat, don’t worry, we at Studio Savvy have got you covered. Wednesday, July 13th, we will be hosting a trunk show here at Studio Savvy from noon to 7pm. Come have a sip of bubbly, and find your hat for this year’s Opening Day!
In honor of Opening Day, we will also be running a SPECIAL from Tuesday, July 12th to Saturday, July 16th. We are offering a complimentary Powerdose with any service! A Powerdose treatment is one of the best things you can do for your hair this summer, so book now, as availability is limited!
TIP: The biggest question everyone asks themselves, do you get the dress or the hat first? Answer: It all depends on personal preference, but the trick is, bring either your hat or your dress, whichever you pick out first, with you when trying to pair the latter.
We are so excited to see all of you fabulous fashionistas out there at Opening Day on July 15th! Until then, stay tuned on our blog, Facebook, Instagram and Twitter to see all the fashion fun we are getting into to prepare for the big day!
Studio Savvy would like to invite you all to come out to Party for Ponies this Saturday, June 25th, at Ranch & Coast Plastic Surgery in Del Mar and we’ve got all the details:
What: Party For Ponies, a pre-Opening Day benefit presented by Ranch and Coast Plastic Surgery and Pebbles By The Beach
Where: 1431 Camino Del Mar
When: June 25th, 2016 from 5:30-9 pm
Attire: Turf Club—Opening Day hats and bow ties
TICKETS ARE LIMITED AND CAN BE PURCHASED AT Party For Ponies
This will be a night full of fashion, philanthropy, music, drinks, and MORE! Part of the proceeds will be donated to “Saving America’s Mustangs,” a non-profit founded for the protection and preservation of wild horses.
This event will also feature a fashion show hosted by Pebbles By The Beach, and hair and makeup by your very own Glam Squad!
As you can tell from this great video from SJUTV, our Hollywood Fashions and Fashion Contest were again a big hit for the Fall race track meet at Del Mar. Our friends Joe Harper and Craig Dado give some nice information for all you race track and fashion fans out there. We love the track side tables. And dressing for the Turf Club is always fun. The track is a fantastic venue to show off your fashion style, whether it’s opening day or any other day of the racing meet. Their web site has all the deeds DMTC.com, and for those of you that want to know what that stands for… Del Mar Thoroughbred Club. Now it’s time to Dress Up and Head Out. We’ll see you there!
And all through the race track, not a creature was stirring, not even a horse. No, not even a horse, but at 3:30am Deena Von Yokes and the Studio Savvy Glam Squad were wide eyed and preparing for a full Opening Day Fashion Frenzy. Why? Because “Fashion Never Sleeps!“, especially with Studio Savvy!
Get ready for the Fashion Event of the Fall on Thursday, October 29th, Opening Day of the Bing Crosby Season at Del Mar
Show off your hottest NEW or OLD Hollywood Style & Glam by dressing up and entering the “Hollywood Fashion Contest“. Men, Women, Couples, Celebrity Look-A-Likes, Famous Movie Characters, you can all compete for more than $3,000 in cash & prizes just by dressing up and competing to be one of Hollywoods Best Dressed! Sign-up between at 11am and 1:30pm in Plaza de Mexico, located just inside the Stretch Run Admission gates.
Opening Day at Del Mar is always one of San Diego’s biggest parties, so don’t miss out. Everyone is invited to dress up. Be a stunning beauty and show off the latest fashions, be a true Hollywood Celebrity, a fabulous duo or anything Hollywood. Shoot for the Stars! Lets party it up and show everyone your inner Hollywood Star! All entrants will receive two free admission passes to the Fall races. We can’t wait to see you on Thursday the 29th.
Studio Savvy Salon, Christine Moore Millinery and the Studio Savvy Glam Squad were all out in full regalia for all the TV interviews showing off Del Mar Race Track Opening Day Fashions for the masses. Watch all the interviews and see how we take Del Mar by storm! Interviews are with San Diego Television News shows on CW6, NBC7, CBS8, KUSI9, and ABC10.
Get ready, Get set, GLAM! Studio Savvy was on the look out for the five most stand out hats this opening day. Deena Von Yokes loves being a part of the fashion community and enjoyed being the creative and director of the Opening day hat contest. The Studio Savvy Glam Squad is always inspired to go above and beyond while putting a fresh spin on amazing trends. Nothing says race day ready like the spectacular sizzling hats and fabulous striking fashion! Take a look and get inspired for the up and coming Pacific Classic!
Available at studio Savvy Designer Christine Moore hats.
We are hats over heels for the latest issue of FINE Magazine! Not only did our Master Stylist and Fashion Guru, Deena, sit down for a personal interview, but our whole Studio Savvy team got to glam up the models in the “Front Runner Fashion” spread.
Deena sat down with writer Kelly Flowers to discuss her continuing role as co-director of the annual Opening Day Hats Contest at the Del Mar Racetrack, coming up on the 16th of July. As a lover of all things glamorous, a true fashionista at heart, a creative spirit with a keen eye for color, and of course, an avid member of the community, Deena is undoubtedly the perfect lady to oversee this event.
The contest is one of the most treasured and anticipated summertime traditions in Del Mar and Deena is ready to bring even more excitement and fun into this year’s playful competition. The event normally draws in hundreds of contestants and a huge crowd of anxious onlookers hoping to catch a glimpse of the year’s most wild creation. Whether you’re entering in the contest or just attending Opening Day, Deena has some advice for you: “This is the one day where you don’t want to blend in with the crowd. It’s a great opportunity to have crazy fashion fun and go big… Literally!”
Later in the magazine, Deena and the Glam Squad went down to the Racetrack to beautify the models featured in the segment, Front Runner Fashion. The hair and makeup looks we chose were classic. We didn’t want to overpower the avant-garde nature of the hats, but work with them. Loose curls and side braids complimented the hats and chic summer dresses perfectly—nothing too dressed-up, but manicured enough to match the sophistication of the Track.
As for the fashion, the bolder the better! Carla wore the “Queenie” hat by Christine A. Moore Millinery for Studio Savvy, which brought out the bright colors in her floral dress. April also sported one of our Christine A. Moore Millinery hats, the “Elsa.” The solid white hat with her coral shift dress looked effortlessly chic, especially since each piece had a bit of texture. We also loved some of the two-piece outfits, a welcomed and on-trend substitute for a typical sundress.
We are so thankful to have worked with FINE Magazine on this photo shoot and can’t wait for the glitz and glam of the race season to start! If you still need to pick out that perfect piece for Opening Day, join us at the Fashion Trifecta at the Del Mar Racetrack on Sunday, June 12th, from 12:00-4:00pm. Enter at the Solana Gate on Via De La Valle between Jimmy Durante and Coast Highway. There will be yummy bites and sips and tons of dresses, hats, and accessories to get you ready for the big day. See you there!
Deena and the Glam Squad
In case you haven’t noticed, at Studio Savvy Salon and our Glam Squad of creative masterminds, WE LOVE the playful elegance, style and gorgeous fashions of the horse racing scene. We are so fortunate to be working with FINE Magazine on this wonderful photo shoot. Watch this video, share with friends, and get yourself in the mood for another fabulous fashion filled season at Del Mar!
The Studio Savvy Glamsquad had such a fabulous fun time helping make this summers magazine cover for the Ranch and Coast magazine. It’s always a pleasure sharing bright ideas with a great crew of people. Check out the latest news in their July issue.
As we’re opening up the season don’t forget to mark your calenders for the Pre-Opening Day fashion trifecta event! It will be held on July 12th from 11:30am-3pm at the Del Mar Racetrack with drinks, food and spectacular options to complete your track fashion statement. Come celebrate with the Studio Savvy team and pick your sizzling wow factor for opening day!
Opening Day will be held at the Del Mar Racetrack this July 16th. Express your creative side and sign up for the hat contest this Opening Day! Sign ups are at the Plaza De Mexico located inside the Stretch Run admission gates. Show off your Most Glamorous, Best Race Theme, Funniest/Most Outrageous, Best fascinator, and Floral hats this summer. We can’t wait to open up the summer this season at the tracks!
Can you believe it’s almost here?!
See what all the buzz is about in our new video from Jody Lynn Photo & Video:
In just over a month the largest gathering of fashion fanatical hat couture and horse racing fans will be parading around the Del Mar Thoroughbred Clubs Famous “Opening Day Hats Contest”. Are you one of them? Do you have your hat all sorted out? What about your shoes? OMG, maybe it’s time for a new outfit! Studio Savvy Salon is here to do your hair, facial, and other fashion prep. Guess what, Studio Savvy has it all! Here is the plan:
- Make sure you have an appointment for hair cut, color, styling, make-up styling, facial wax, et al (and all).
- When you come for your appointment checkout our Selection and Sales of Gorgeous Opening Day Hats!
- For everything else, visit the Pre-Opening Day Fashion Trifecta on Sunday, July 12th at the Del Mar Race Track… a Fashion Show, Fashions for Sale, and Celebration! You have to come out and find EVERYTHING YOU NEED FOR OPENING DAY!
The race is on for Fashion Fun and the Del Mar Race Track! Just like Trevor says at the start of every race, “And away they go!”.
Join the fashion fun this year at the Del Mar Racetrack! Glam up your style just before opening day at our pop up boutique. Come get race track ready with us Sunday July 12th and get inspired at our fashion event featuring all the hottest trends for the opening day dazzle!
CW 6 interviews Deena Von Yokes of Studio Savvy Salon about the Opening Day fashion contest, and the opening day of the Bing Crosby Season. The fans fashion fun day started at 11 a.m. with our Vintage Hollywood Fashion Contest, a fall version of the hat contest on the first day of the regular summer season. The contest had $3,000 in prizes for most glamorous, best-dressed couple and best celebrity lookalike.
Watch as NBC 7 announces the Del Mar races kick off of the inaugural fall season paying tribute to the track’s founder and Hollywood icon Bing Crosby. Deena and the Studio Savvy team show off some of the early morning fashions, before we all got back to work and kept preparing models for the rest of the morning interviews.
Models, Brooke in a glamorous version of a pin-up look, and Christiana with the pill top hair style looks amazing. Both are wearing Designer Dresses by Gladis Pleitez. Make-up is artfully done by Eileen Haligowski of Studio Savvy Salon and Mirror Mirror On The Wall Makeup
In case you cannot tell, Deena goes the extra mile to give credit to everyone around her, but don’t lose sight of those fantastic hairstyles that she masterfully creates, and her amazing fashion sense to orchestrate these looks.
Studio Savvy team was up very early to be dressed to the nines this year at Opening Day at the Del Mar Race Track. So happy to have Christine Moore back from New York to celebrate the day with her high fashion hat pieces! They paired gorgeously with dresses from Nicole Miller. The day started with news segments on NBC, KUSI, and CW, Deena shared about the Hat Contest and how to look your best on Race Day.
Deena Von Yokes Of Studio Savvy Salon Wears Many Hats For The Del Mar Thoroughbred Club’s 20th Annual “Opening Day Hats Contest”.
July 13th, 2014, Del Mar, CA – The flag is up… and Opening Day hat contestants are getting ready to go. This Thursday, July 17th will be the 20th year of the Del Mar Thoroughbred Club’s “Opening Day Hats Contest”. This famous contest has risen to become one of the most spectacular fashion events in San Diego and gives Del Mar notoriety in West Coast fashions. Coming back again, and wearing many hats both literally and figuratively is the fashion visionary and contest contributor Deena Von Yokes. Deena is the Master Stylist, Colorist and owner of Studio Savvy Salon located in Ranch Santa Fe. Deena is known for her contributions to San Diego fashion and will again this year be celebrated along with other contributors to the “Opening Day Hats Contest”. Deena wears no less than 6 hats on Opening Day which include: Stylist, Hat Contest Sponsor, Prize Donor, Contest Judge, Fashion Exhibitor, Contributor and Assisting Coordinator. Deena and her entourage of incredibly talented Studio Savvy stylists and artists will be doing, hair styling, make-up, and embellishments for staff, hat models and modeling themselves during the “Opening Day Hats Contest”. Deena and her crew were absolutely stunning at last years event, and should have spectators fawning for fashion again this year. Deena Von Yokes is passionate about hat fashion and the two days before Opening Day, Studio Savvy Salon in Rancho Santa Fe will be hosting a hat trunk show including hats and fascinators from the acclaimed milliner, Christine A. Moore. Christine will be making an appearance at the “Studio Savvy Designer Hats Trunk Show” from 10am to Noon on Tuesday, July 15th. If you want to be part of the Opening Day fashion fête with a unique Christine A. Moore designed piece, then take the hint and go to the salon 2 days before Opening Day. Invited by Deena to the panel of Celebrity Judges for the “Opening Day Hats Contest” is her glamorous friend, designer, gardening educator, and pioneering super model Kelly Emberg. Kelly’s gardening passions can be followed on her blog at http://kellyemberg.com. Kelly will bring her exquisite design flair to the judges table for this 20th year of the “Opening Day Hats Contest”. Thanks to Deena’s passion for fashion, Opening Day at Del Mar is elevated to the next level as a hat lovers fashion paradise. Be on the lookout for the gorgeous Studio Savvy Team with Deena Von Yokes. To learn more about Deena, the artists and Studio Savvy Salon, then visit http://www.StudioSavvySalon.com and make yourself an appointment. Tickets for Opening Day at Del Mar on Thursday July 17th are available from the Del Mar Race Track ticket office and the Del Mar Thoroughbred Club web site at http://www.dmtc.com. The site has all the details on entering the “Opening Day Hats Contest”. ### If you’d like more information about this topic, or to schedule an interview with Deena Von Yokes, please call Studio Savvy at (858) 793-1581
FOR IMMEDIATE RELEASE
Do You Want The Perfect Hat For Opening Day?
July 12th, 2014, Ranch Santa Fe, CA – Don’t let the coastal low clouds of the past few mornings fool you. You will definitely need a stunning lid this sunny summer season, and especially for the 2014 Del Mar Thoroughbred Club’s smashing party of horse racing and regalia on Opening Day in Del Mar. The ocean temps are up, and so is the fervor of all the fashion lovers in town. There is no better opportunity to find yourself a new topper for your favorite and new outfits than the “Studio Savvy Designer Hats Trunk Show” on Tuesday and Wednesday, July 15th & 16th at Studio Savvy Salon in Rancho Santa Fe. Located just 5 miles East of the seaside Del Mar Race Track, Studio Savvy Salon is hosting this incredible storefront sale of the best and most beautiful hats you can find anywhere. For a map to Studio Savvy Salon at 16081 San Dieguito Road in Rancho Santa Fe, visit http://www.studiosavvysalon.com/location/